Translations for winter sports

Fresh snow has fallen overnight and it’s covering every peak in sight. Your customers have been waiting for this moment all year. Whether they’re hardcore backcountry riders or simply love cruising around the slopes, it’s time to take them to new heights.

Skis, snowboards, snowshoes or splitboards. Ski touring, freeriding, downhill skiing or park riding. Winter sports enthusiasts want gear that will keep them warm and going all day long, whatever the conditions and terrain or riding style.

At The Action Sports Translator, we specialize in translations for winter sports, crafting multilingual texts that’ll help your buyers pick the best board or pair of skis, and accessories to go with them.

If you’re looking for a sports translation agency that shares your customers’ love for the mountains and waist-deep powder, look no further. We’ll get them – and ourselves – hyped for your new collection and snow adventures.


We’re passionate about conveying authentic brand experiences through specialized translations for winter sports brands. We’re equally passionate about touring up a mountain and making first tracks in powder on the way back down. Just like your customers like to earn their turns, we like to craft translations that earn your brand their trust.

Our translation specialists use your products all winter, every winter. That’s how and why we bring high-level technical knowledge to your winter sports translations.

►️ We know what it’s like to get up when it’s pitch black outside to beat the crowds. To wear the perfect amount and combination of layers to keep you dry and warm when it’s -20 outside. To race back down to get just one more run in before the sun sets. And hey, there are no friends on powder days, right?

Snowboarding, skiing, ski touring, freeriding, Nordic skiing and more: from Japow to the Alps, winter sports enthusiasts across the globe need durable, sustainable and high-performance gear and outerwear that will protect them on the mountain and take them on the ride of their life.

Our winter sports loving translators will craft technically sound copy to guide your customers to the right board or ski to float in powder, ride on icy terrain, or turn faster and carve harder on the slopes.


Winter sports aren’t just sports. They’re a lifestyle. A culture. A movement, complete with their own slang and technical lingo. International customers aren’t simply buying skiing or snowboarding gear and outerwear. They want to shop with brands who deliver a true experience, make them part of a community, and inspire them to push their limits. Dream bigger. Shred harder. Getting your winter sports translations technically right is the first step for loyal snow sports enthusiasts who buy from your brand and are proud to show their gear off to the world.

Translations for winter sports

You provide the best gear for a day out on the mountain. We craft translations that guide your customers to buy it.

What’s the best type of goggle lens when the sun’s shining or the sky is cloudy? What’s the best board or ski shape for park riding? What jacket should you pack for your next untracked backcountry adventure? And then there are all the accessories you need to make the adventure one to remember.

The right or wrong winter sports equipment and apparel can make your day memorable or miserable. Push you to try harder, jump higher, and ride faster, or force you cut the adventure short. Keep you safe, or get a scare when conditions turn.

Just like the wrong winter sport gear and apparel, bad translations will leave your customers in the cold. 

With our winter sports translations, we’ll make sure your customers know exactly what they need and what they’re putting in their cart.

“The Action Sports Translator team is great to work with. Very flexible and always coming up with creative ideas to write a good story. Here at POW Switzerland we are stoked that they got to translate our entire website.”

Luc H., Alliance Manager @ Protect Our Winters Switzerland


Spring comes and it’s pure madness: your team is working at a crazy pace to put together Fall & Winter product copy, so it can drop in time for the new season. Your ecommerce sales – and your entire retailer network – depends on it. Then… you need to get it translated for your main markets.

For most brands, this means additional headaches. For our clients, it’s a different story. Here’s the bit of good news: at The Action Sports Translator, we specialize in marketing and technical translations for winter sports brands – and know exactly what your team is going through.


We turn the process from overwhelming to making you feel like you’re floating in pow on a blueboard day.

Our team of highly specialized winter sports translation professionals *really* understands your customers, product and brand. Spends time to learn you preferred brand terminology, and take your feedback on board. Specific translation software allows us to work on multiple projects and keep your terminology on point, while our project managers make sure everything’s running smoohtly and within deadlines. In short: drop your content, sit back and relax – or go hit the slopes. We’ll do the rest. 



We support our clients with a wide range of services, including marketing translation, transcreation (a combination of copywriting and creative translation), copywriting, proofreading, SEO translation, subtitling, and more.


English, German, French, Spanish, Italian, Portuguese, Dutch, Swedish, Norwegian, Finnish, Danish, Polish, Japanese, Korean, Russian, Chinese, Vietnamese, Turkish are our most requested languages, but that's far from all. Need other languages or specific local variants? We've got you covered.


The type of content we translate is as varied as your collections: Ads, websites, landing pages, press releases, product descriptions, brochures, video content, marketing campaigns, newsletters, email content, and more.


Snowboards, split boards, skis, snowshoes; snowboarding and skiing boots and bindings; snow sports gear, outerwear, apparel and accessories; goggles, sun glasses, gloves, skiing poles, jackets, trousers, socks, glove warmers, and more – we’ll help you translate all the winter sports gear your customers need for their adventures.

“No friends on powder days.”
– Unkown

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and say hi 👋🏻


Our adventure sports translation and writing specialists are here to help you grow across borders.

Make an inquiry using the form or send us an email to We'll get back to you within a couple of hours.

📍 We are a fully remote company.
Our office are registered in Estonia, but our team members and translators are scattered all over the world. Find us at the ski resort, surf spot or climbing crag near you.

Take your outdoor brand
beyond borders

Take your outdoor brand

beyond borders

Translation for action sports and the outdoors is no walk in the park. We'll help you set up or improve your translation process, get your content translated faster and better, and sell more abroad. Drop your details to stay updated 👇🏻

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