Translations for water sports

As some of the world’s fastest growing sports, water board sports like surfing, kitesurfing, windsurfing and bodyboarding take outdoor enthusiasts and thrill seekers to some of the most exotic locations.

The market for water sports is huge, and customers swim in international waters. If you want to ride the wave, you’ll need to get your water sports product and content translated right.

Our specialist linguists are surf enthusiasts and in-country native speakers who perfectly understand the nuances of their language – and those of each water sports culture – to convey your brand message.

For you, this means compelling translations that stay true to your authentic brand voice and speak to your target customers. A seamless user experience. Increased web traffic. And product descriptions that lead to sales. All that’s left for you to do is head to the beach.



Surfing, kitesurfing, windsurfing – they’re not just sports. They’re a lifestyle, each with its own unique culture. The water sports market is huge and extends to all corners of the world – from Portugal to Spain to Japan. Wherever there’s a coast. Despite its popularity, localism can make it hard to achieve business goals and truly connect with your customers in each market. Reports, product descriptions, newsletters – we’ll help you deliver a truly authentic experience to water sports fans anywhere in the world no matter the format.

Paulina action sports translator project manager

Neoprene or rubber wetsuit? How thick should it be? Longboard, foamboard or short board? What size of kite? Strapless or strapped kiteboard? Water sports gear comes in all shapes and forms. But you’re in luck. Our translation team knows exactly what you’re talking about and what your customers are surfing the web for. (we couldn’t resist)

From SEO translations for your ecommerce to subtitles for promotional videos or sponsored athlete content, translations for sustainability reports, surf-inspired urban clothing and more – we’re the translation agency the world’s biggest surf and water sports brands choose to go global.


There’s no better feeling than being first in the line-up while the sun’s rising, or pulling off a new freestyle trick on your kiteboard. Our translators are surfers, kitesurfers, windsurfers–we simply love water sports and are happiest when translating about them. We know how it feels to scan the horizon, to check the swell on our lunch break, and the thrill of riding glassy waves when there’s an offshore wind. With us, your translations are in safe waters.

► Our translators aren’t ‘just’ translators. We’re cultural, marketing and water sports experts. If we’re not in the office, we’re in the ocean, paddling hard alongside your customers.

Nothing gets us more stoked than riding clean waves at sunrise – except for making your content available to new markets. Water is our element. So is translation. That’s why the world’s biggest surf and water sports brands partner up with us.

► We’ll leverage our sports technical know-how to localize your content and deliver unique, tailored brand experiences to water sports and water board sports enthusiasts around the globe.

► Our action sports translation services cover a range of adventures and activities by land and by sea. From translations for other boardsports (like skateboarding or snowboarding) to an adventure lifestyle of chasing the next big wave. And we use the latest software to streamline the process, so we all have more time to get out on the water.


Are your copywriters, product and country managers unhappy with the translation quality you’re getting? Is the whole translation process a mess, and your translation provider can’t seem to get your technical terms and voice right? You’re not alone.

The good news? We’ve developed a tried and tested process to  detangle your content and make it world-ready, so you can grab your kite and hit the water.

Our translators have a vast knowledge of the water sports gear that surfers, kiters, kayakers, windsurfers, paddleboarders and water sports enthusiasts are after. They use your gear day in, day out, so they know how to market your products to water sports fans worldwide.

Some of the world’s best water brands have already chosen to team up with us. Ready to team up with an action sports agency that truly gets you? Get in touch.


We support our clients with a wide range of services, including marketing translation, copywriting, transcreation (a combination of copywriting and creative translation), proofreading, SEO translation, subtitling, and more.


English, German, French, Spanish, Italian, Portuguese, Dutch, Swedish, Norwegian, Finnish, Danish, Polish, Japanese, Korean, Russian, Chinese, Vietnamese, Turkish are our most requested languages, but that's far from all. Need other languages or specific local variants? We've got you covered.


The type of content we translate is as varied as your collections are: Ads, websites, landing pages, press releases, product descriptions, brochures, video content, marketing campaigns, newsletters, email content and more.


Surfing, kitesurfing, kiteboarding, bodyboarding, big wave surfing, windfoiling, windsurfing, kayaking, canoeing, and more – we’ll help you translate all the water sports gear your customers need for their adventures.

“The Action Sports Translator has been a trusted partner in true-to-our-brand communication across various languages. The team is incredibly supportive, flexible and quick in replying back. We rely on TAST with all our communications, from unique brand messaging to product descriptions, knowing that we’ll sound true to our brand no matter the language.”

Alexandra v., Copywriter @ O'Neill Europe

get a quote

Ready to drop in?

Our adventure sports translation specialists are ready – and stoked – to help you grow across borders.

Click on the button below to get in touch. We'll get back to you within a couple of hours.


Ready to drop in?

Our adventure sports translation specialists are ready and stoked to help you grow across borders.

Reach out to us through the chat widget or by clicking on the button below. We’ll get back to you within a couple of hours.

Pin It on Pinterest