Translations for

sportswear and footwear

At The Action Sports Translator, we provide translations for sportswear, sports apparel and footwear brands on a daily basis. We help our outdoor and action sports clients find their best foothold in the market across all the world’s markets.

Our specialist linguists are sportswear enthusiasts and in-country, native speakers who fully understand the nuances of their language – and those of your market – so they can convey your brand message to the right people in the right way.

For you, this means compelling translations that retain your authentic brand voice. Copy that converts. A seamless user experience. Improved customer satisfaction. Increased web traffic. And product descriptions that truly sell products.





Just like your sportswear and apparel, our copy is precision-made and carefully crafted. We’re not afraid to put in the (translation) work to inspire your customers to lace up, get out, exercise in the fresh air and make outdoor sports a real adventure.

The Action Sports Translator CEO Martina Russo hiking in the mountains around Marbella, Spain.

Each team is custom built and tailored to your market(s), sport(s) and end goal(s). We can provide samples to find the best match for your voice from among our qualified linguists or vet new linguists to get that perfect fit. With the right specialists and the best tech on the market, we become an extension of your team and transform your content into a multilingual marketing machine.




We know how much thought and care you put into your sportswear and apparel. Our copy is just as thorough and carefully crafted. We’re not afraid to put in the (translation) legwork to inspire your customers to lace up, get out, breathe in the fresh air and make outdoor sports a real adventure.

Unlike other translation agencies, we’re also adventure sports fans. We already know our way around outdoor sportswear and footwear and how the right technical gear can make or break a run.

You won’t have to explain the concept of a water column, the right conditions for a 2.5-L Pertex Shield Jacket, or when a 3L Gore-Tex Pro might be better.

We also know the importance of high-rebound midsoles and molded toe caps when scrambling over rocky terrain.

► We’ll create specific content that delivers unique brand experiences to outdoor enthusiasts around the globe. Our action sports translation services combine translation expertise with in-depth technical knowledge of a range of adventures and activities, from mountaineering and skiing to outdoor and sports tech.

We use the best translation tools available to take your localization to the next level. The result? A streamlined process for delivering accurate and consistent product descriptions that boost visibility and enhance your sales.


Need to localize your outdoor or sports tech? On the hunt for new adventure lifestyle copy for the upcoming season’s product release? SEO translations for your ecommerce? No matter the specs, we’ve got you covered.

“The Action Sports Translator team are a fantastic partner. They enabled us to re-platform our European translated sites quickly while staying true our unique brand voice.”

Jenny B., Senior Manager of Digital Operations @ Skullcandy


The world’s most popular sportswear and footwear brands partner up with us to scale their sales and increase their presence across international markets.

Our process is hands on and efficient so you can be hands off and relaxed; we’ll harness our passion, expertise and tried-and-true workflows to create spot-on content that resonates with your customers. They’ll be able to find the products they need whether they hit “Add to cart,” “Añadir al carrito” or “Zum Warenkorb hinzufügen.”

Our translators are well versed in the sportswear and footwear products runners and outdoor enthusiasts are after. We also understand their (rightfully) high expectations. That’s because our expectations are right up there, too.

If you’re ready to partner with a translation agency that offers all this and more, get in touch to get the ball rolling – or check out all the other outdoor sports verticals we specialize in, like climbing, winter sports and water sports to name a few.


We support our clients with a wide range of services, including marketing translation, copywriting, transcreation (a combination of copywriting and creative translation), proofreading, SEO translation, subtitling, and more.


English, German, French, Spanish, Italian, Portuguese, Dutch, Swedish, Norwegian, Finnish, Danish, Polish, Japanese, Korean, Russian, Chinese, Vietnamese, Turkish are our most requested languages, but that's far from all. Need other languages or specific local variants? We've got you covered.


The type of content we translate is as varied as your collections are: Ads, websites, landing pages, press releases, product descriptions, brochures, video content, marketing campaigns, newsletters, email content and more.


Trail running and road shoes, hiking boots, high-performance shorts and pants, undergarments, clothing for yoga and pilates, casual urban sportswear and apparel, jackets, and more – we’ll help you translate all the footwear and sportswear gear your customers need for their many adventures.

“There is no such thing as bad weather,
only inappropriate clothing.”

– Sir Ranulph Fiennes

Drop in
and say hi 👋🏻

Our adventure sports translation and writing specialists are here to help you grow across borders.

Make an inquiry using the form or send us an email to We'll get back to you within a couple of hours.

We are a fully remote company.
Our office are registered in Estonia, but our team members and translators are scattered all over the world. Find us at the ski resort, surf spot or climbing crag near you.

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