Translations for

sportswear and footwear

At The Action Sports Translator we provide translations for sportswear, sports apparel and footwear brands. We help our outdoor and action sports clients to help position themselves as the best choice on the market across all markets.

Our specialist linguists are sportswear enthusiats, in-country native speakers who perfectly understand the nuances of their language – and those of your market – to convey your brand message.

For you, this means compelling translations that retain your authentic brand voice. Copy that converts. A seamless user experience. Improved customer satisfaction. Increased website traffic. And product descriptions that sell.



Just like your sportswear, our texts are precision-made and carefully crafted.
We’re not afraid to put in the (translation) work to inspire your customers to lace up,
get out, exercise in the fresh air and make outdoor sports a real adventure.

✔️ Unlike other translation agencies, we’re also adventure sports fanswe know our way around outdoor sportswear and footwear, and how the right technical gear can make or break a run. You won’t have to explain the concept of a water column, the right conditions for a 2.5l Pertex Shield Jacket, or when a 3L Gore-Tex Pro Jacket is the best option. 

✔️ Our sports technical know-how means your content will deliver unique brand experiences to outdoor enthusiasts around the globe. Our action sports translation services combine translation expertise with in-depth technical knowledge on a range of adventures and activities, from mountaineering and skiing to outdoor and sportstech.

“There is no such thing as bad weather,
only inappropriate clothing.”

– Sir Ranulph Fiennes



If you’re like any other sportswear and footwear brand in the outdoor industry, you’ll know exactly what we’re talking about: no matter how much you’ve tried, your external translations agency just can’t get your products and brand tone right.
At The Action Sport Translator we do things differently.

The Action Sports Translator CEO Martina Russo hiking in the mountains around Marbella, Spain.

We know your products, customers and market from the inside out. With the right specialists and the best tech on the market, we become an extension of your team and transform your content into a multilingual marketing machine.


Video content for a sponsored athlete campaign? New sportswear and footwear product descriptions for the upcoming season? SEO translations for your ecommerce? Whatever the specs, we’ve got you covered.



Outdoor gear brands partner up with us to scale their ecommerce sales. Plain and simple. We work with the latest tech on the market to integrate with your systems for a smooth, hands-off process. Forget about obsolete, inefficient workflows that make translation a burden rather than a growth machine. We’ll keep your content up-to-date and easily accessible across languages, preventing your customers from adding the wrong equipment to their cart.

Our translators have a vast knowledge of the sportswear and footwear products runners and outdoor entushiast are after, and how high their expectations are.

By combining our expertise with our cutting-edge translation software, we’re able to process large volumes of content with multiple linguists – for projects that just can’t wait. New collection hitting the market for the winter season? We’re to help. Without the overwhelm.


We support our clients with a wide range of services including translation, transcreation (a combination of copywriting and translation), copywriting, proofreading, SEO translation, subtitling, and more.


English, German, French, Spanish, Italian, Portuguese, Dutch, Swedish, Norwegian, Finnish, Danish, Polish, Japanese, Korean, Russian, Chinese, Vietnamese, Turkish are our most requested languages, but that's far from all. Need other languages or specific local variants? We've got you covered.


The type of content we translate is as varied as your collections: Ads, websites, landing pages, press releases, product descriptions, Brochures, video content, marketing campaigns, newsletters, email content, and more.


Trail and road running shoes, hiking boots, high-performance shorts and trousers, undergarment, clothing for yoga and pilates, casual urban sportswear and clothing, jackets, and more – we’ll help you translate all the footwear and sportswear gear your customers need for their adventures.

“The Action Sports Translator team are a fantastic partner. They enabled us to re-platform our European translated sites quickly while staying true our unique brand voice.”

Jenny B., Senior Manager of Digital Operations @ Skullcandy



Our adventure sports translation specialists are here to help you grow across borders.

Make an inquiry using the form or send us an email to We'll get back to you within a couple of hours.

📍 We are a fully remote company.
Our office are registered in Estonia, but our team members and translators are scattered all over the world. Find us at the ski resort, surf spot or climbing crag near you.

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