Translations for

sportswear and footwear

At The Action Sports Translator, we provide translations for sportswear, sports apparel and footwear brands. We help our outdoor and action sports clients position themselves as the best choice on the market across all markets.

Our specialist linguists are sportswear enthusiasts and in-country native speakers who perfectly understand the nuances of their language – and those of your market – to convey your brand message to the right people.

For you, this means compelling translations that retain your authentic brand voice. Copy that converts. A seamless user experience. Improved customer satisfaction. Increased website traffic. And product descriptions that sell.



Just like your sportswear, our copy is precision-made and carefully crafted.
We’re not afraid to put in the (translation) work to inspire your customers to lace up,
get out, exercise in the fresh air and make outdoor sports a real adventure.

✔️ Unlike other translation agencies, we’re also adventure sports fans. We know our way around outdoor sportswear and footwear, and how the right technical gear can make or break a run.

You won’t have to explain the concept of a water column, the right conditions for a 2.5l Pertex Shield Jacket, or when a 3L Gore-Tex Pro Jacket is the best option.

We also know the importance of high-rebound midsoles and molded toe caps when scrambling over rocky terrain. 

✔️ Our sports technical know-how means your content will deliver unique brand experiences to outdoor enthusiasts around the globe. Our action sports translation services combine translation expertise with in-depth technical knowledge on a range of adventures and activities, from mountaineering and skiing to outdoor and sports tech.

✔️ We use the best translation tools available to take your translations to the next level. Our state-of-the-art tech allows us to work from your product images at the same time as your text. The result? Accurate and consistent product descriptions you can rely on to boost visibility and enhance your sales.



If you’re like any other sportswear and footwear brand in the outdoor industry, you’ll know exactly what we’re talking about: no matter how much you’ve tried, your external translations agency just can’t get your products and brand tone right.
At The Action Sport, Translator we do things differently.

The Action Sports Translator CEO Martina Russo hiking in the mountains around Marbella, Spain.

We know your products, customers and market from the inside out. With the right specialists and the best tech on the market, we become an extension of your team and transform your content into a multilingual marketing machine.


Video content for a sponsored athlete campaign? New sportswear and footwear product descriptions for the upcoming season? SEO translations for your ecommerce? Whatever the specs, we’ve got you covered.

“There is no such thing as bad weather,
only inappropriate clothing.”

– Sir Ranulph Fiennes


The world’s most popular sportswear and footwear brands partner up with us to scale their sales and presence across international markets.

Leverage our hands-off process and efficient workflows: we’ll harness our passion and expertise to create content that resonates with your customers, so they’ll find the products they need and add them to their cart whatever language they speak.

Our translators have a vast knowledge of the sportswear and footwear products runners and outdoor enthusiasts are after, and how high their expectations are. We know this because our expectations are just as high. 

If you’re ready to partner with a translation agency that offers all this and more, get in touch to get the ball rolling – or check out all of the outdoor sports verticals we specialize in, like climbing, winter sports and water sports to name a few.


We support our clients with a wide range of services, including translation, transcreation (a combination of copywriting and translation), copywriting, proofreading, SEO translation, subtitling, and more.


English, German, French, Spanish, Italian, Portuguese, Dutch, Swedish, Norwegian, Finnish, Danish, Polish, Japanese, Korean, Russian, Chinese, Vietnamese, Turkish are our most requested languages, but that's far from all. Need other languages or specific local variants? We've got you covered.


The type of content we translate is as varied as your collections: Ads, websites, landing pages, press releases, product descriptions, brochures, video content, marketing campaigns, newsletters, email content, and more.


Trail and road running shoes, hiking boots, high-performance shorts and trousers, undergarments, clothing for yoga and pilates, casual urban sportswear and clothing, jackets, and more – we’ll help you translate all the footwear and sportswear gear your customers need for their adventures.

“The Action Sports Translator team are a fantastic partner. They enabled us to re-platform our European translated sites quickly while staying true our unique brand voice.”

Jenny B., Senior Manager of Digital Operations @ Skullcandy

Drop in
and say hi 👋🏻


Our adventure sports translation and writing specialists are here to help you grow across borders.

Make an inquiry using the form or send us an email to We'll get back to you within a couple of hours.

📍 We are a fully remote company.
Our office are registered in Estonia, but our team members and translators are scattered all over the world. Find us at the ski resort, surf spot or climbing crag near you.

Take your outdoor brand
beyond borders

Take your outdoor brand

beyond borders

Translation for action sports and the outdoors is no walk in the park. We'll help you set up or improve your translation process, get your content translated faster and better, and sell more abroad. Drop your details to stay updated 👇🏻

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