Translations for sports trade shows

There’s nothing like the buzz of a live event. The excitement of finally swapping Zoom calls for in-person chats with people who breathe the sports industry every day at the office, just like you. It’s time to make the opportunity count.

The build-up to a sports trade show can be chaotic. Your team’s worked at full speed to get prepared. You’ve booked a stand, made travel arrangements and gathered your products. Or you’ve spent the entire year organizing the event. Even then, it still feels like you have a million things to do.

Whether you’re the mind behind next year’s successful event, or you’ve traveled to exhibit on international grounds, you need translations that tell visitors and potential business partners what you’re all about. That’s where our sports translation services come in.

We craft marketing translations that help you showcase your products and place those new sales.


When you’re exhibiting at a sports trade show, you’ve got one chance to catch people’s eye and make a lasting impact. Settling for poor communications is like kayaking without a paddle. Wearing flip-flops to hike. Surfing on choppy waters with an onshore wind. You’ll be left adrift with no plan B and unable to get very far.

Trail running

Our sports translation specialists have years of experience connecting outdoor sports brands and products with international customers. We know how much prep goes into a successful trade show, and we’ll be right there with you to make it count.

We can help with your…

  • Pre and post-event collateral
  • Flyers
  • Brochures
  • Blog articles
  • Packaging
  • Reports
  • Email communications
  • Webinars and online training
  • Press releases
  • Online or paper catalogs
  • Awards, and more.

    Our sports translation services will showcase your collections, build connections and allow your brand’s messaging to fly first class between languages.


     When we’re not translating sports content or enjoying the great outdoors ourselves, you’ll find us at all the major sports trade shows, outdoor exhibitions and fitness expos. ISPO Munich? We’ve already got our tickets. Outside Retailer? Sure, see you there. We love learning about the latest industry trends, trying the products we’ve written about firsthand and meeting (old and new) clients face to face.

    ►️ Trade shows don’t just start and end with the event itself. We support your brand’s trade show experience from pre-planning to follow-up. From translating product catalogs, marketing brochures and press releases to communications with other exhibitors, visitors, business partners and more.

    ✔️ Won an award and want to share it with the world? Got new sports tech you can’t wait to unveil? Covering the event to spark interest among your customers? We’ve got your back. Our translators have a thorough understanding of your products and firsthand experience on the trade show circuit. We know which booths are most popular, which slogans sell and which way the bathroom is. (It never hurts to get the lay of the land.)

    ► Sports trade shows, fitness expos and outdoor exhibition fairs. This is where brands can really get their name out there. Exhibitors, retailers, journalists and industry experts travel the world to meet you face to face. If you want to make the most of this opportunity, there’s no time for mincing words.

    ► Having your marketing content and product catalogs available in your visitors’ and potential partners’ language can make or break a deal. You’ve traveled across continents to display your products and spent thousands on your booth. Now all that’s left to do is cross the finish line. We’ll help with the final push so you can reel in the international sales year after year.


    Meeting friends, colleagues, clients and customers at sports trade shows is fun, but it’s always a mix of business and pleasure. Setting up a stand or organizing an international event for the world’s biggest outdoor brands requires lots of work, time and expense.

    The good news? Our translation specialists are here to help you get the most out of it. We provide translation services for the brands who exhibit at sports trade shows and the people  who organize and run them.

    From helping you communicate seamlessly with partners overseas to selling more tickets to exhibitors and visitors alike. We’re ready to help you face the competition (and shake their hand).

    And if you need more support throughout the year, we provide specialized translation services for winter sports, water sports, climbing, cycling and more – you name it, we’ve got a team ready to tackle it.


    We support our clients with a wide range of services, including marketing translation, copywriting, transcreation (a combination of copywriting and creative translation), proofreading, SEO translation, subtitling, and more.


    English, German, French, Spanish, Italian, Portuguese, Dutch, Swedish, Norwegian, Finnish, Danish, Polish, Japanese, Korean, Russian, Chinese, Vietnamese, Turkish are our most requested languages, but that's far from all. Need other languages or specific local variants? We've got you covered.


    The type of content we translate is as varied as your collections are: Ads, websites, landing pages, press releases, product descriptions, brochures, video content, marketing campaigns, newsletters, email content and more.


    Sports trade shows, outdoor expos, fitness exhibitions, sporting goods trade fairs; live events, conferences, conventions, Q&A sessions, product launches, seminars, workshops – whatever the event, we’ll help you connect up close and personal.

    “The Action Sports Translator team are a fantastic partner. They enabled us to re-platform our European translated sites quickly while staying true our unique brand voice.”

    Jenny B., Senior Manager of Digital Operations @ Skullcandy

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    Ready to drop in?

    Our adventure sports translation specialists are ready – and stoked – to help you grow across borders.

    Click on the button below to get in touch. We'll get back to you within a couple of hours.


    Ready to drop in?

    Our adventure sports translation specialists are ready and stoked to help you grow across borders.

    Reach out to us through the chat widget or by clicking on the button below. We’ll get back to you within a couple of hours.

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