Translations for sports trade shows

There’s nothing like the buzz of a live event. The excitement of finally swapping Zoom calls for in-person chats with people who breathe the sports industry every day at the office, just like you. It’s time to make the opportunity count.

The build-up to a sports trade show can be chaotic. Your team’s worked at full speed to get prepared. You’ve booked a stand, made travel arrangements and gathered your products. Or you’ve spent the entire year organizing the event. Even then, it still feels like you have a million things to do.

Whether you’re the mind behind next year’s successful event, or you’ve traveled to exhibit on international grounds, you need translations that tell visitors and potential business partners what you’re all about. That’s where our sports translation services come in.

We craft marketing translations that help you showcase your products and place those new sales.



 When we’re not translating sports content or enjoying the outdoors, you’ll find us at every major sports trade show, outdoor exhibitions and fitness expo. ISPO Munich? We’ve already got our tickets. Outside Retailer? Sure, see you there. We love learning about the latest industry trends, trying the products we translate about first hand, and meeting clients face to face.

►️ We support your brand’s sports trade show experience from A to Z: from translating product catalogues, marketing brochures and press releases, to communicating with other exhibitors, visitors, business partners and more.

✔️ Won an award and want to share it with the world? New sports tech you can’t wait to showcase? Covering the event to spark interest with your customers? We’ve got you covered. Our translators have a thorough understanding of your products – from your tech to the fabrics – and know how to get your message across, whatever the type of content.

Sports trade shows, fitness expos and outdoor exhibition fairs. This is where a lot of the magic happens. Exhibitors, retailers, journalists and industry experts travel the world to meet your brand face to face. Make the opportunity count.

► Having your marketing content and product catalogs available in their language can make or break a deal. You’ve traveled across continents to display your products and spent thousands on your booth, so it’s a risk you can’t afford. We have developed our translation services for sports trade shows and outdoor expos to help you close more international sales, year after year.



When you’re exhibiting at a sports trade show, you’ve got one chance to catch people’s attention and truly make an impact. Settling for poor communications is like kayaking without a paddle. Wearing the wrong shoes to hike. Surfing on choppy waters with on shore wind. You’ll be left adrift, without a plan B, and won’t be able to go far.

Trail running

Our sports translation specialists have years of experience and the technical know-how taking outdoor products to international markets. They know exactly the effort that goes into a trade show, and are here to help you make it count.


  •   Pre and post-event collateral
  •   Flyers
  •   Brochures
  •   Blog articles
  •   Packaging
  •   Reports
  •   Email communications
  •   Webinars and online training
  •   Press releases
  •   Online or paper catalogs
  •   Awards

… our sports translation services will showcase your collections, build connections and convey your brand message across all languages.

But don’t just take our word for it. Check out our portfolio to see more.

“The Action Sports Translator team are a fantastic partner. They enabled us to re-platform our European translated sites quickly while staying true our unique brand voice.”

Jenny B., Senior Manager of Digital Operations @ Skullcandy


Meeting friends, colleagues, clients and customers a sports trade show is always fun, but it’s far from all. Setting up a stand or organizing an international event with the world’s biggest outdoor brands requires months of work, time and costs. 

The good news? Our translation specialists are here to help you get more out of it. We’ve developed our translation services for brands who exhibit at sports trade shows, and for those who organize and run them.

From helping you communicate seamlessly and quickly with partner overseas, to selling more tickets to exhibitors and visitors alike; from getting your press releases and blog content translated in whatever language you need, to enabling conversations, partnerships and sales.

And if you need support throughout the year, you’re in luck: we provide specialized translation services for winter sports, water sports, climbing, cycling and more – you name it, we’ve got a team ready to tackle it.



We support our clients with a wide range of services, including marketing translation, transcreation (a combination of copywriting and creative translation), copywriting, proofreading, SEO translation, subtitling, and more.


English, German, French, Spanish, Italian, Portuguese, Dutch, Swedish, Norwegian, Finnish, Danish, Polish, Japanese, Korean, Russian, Chinese, Vietnamese, Turkish are our most requested languages, but that's far from all. Need other languages or specific local variants? We've got you covered.


The type of content we translate is as varied as your collections: Ads, websites, landing pages, press releases, product descriptions, brochures, video content, marketing campaigns, newsletters, email content, and more.


Sports trade shows, outdoor expos, fitness exhibitions, sporting good trade fairs; live events, conferences, expos, exhibitions, conventions, Q&A sessions, product launches, seminars, workshops – whatever the event, we’ll help you communicate with your dream customers face-to-face.

“There’s nothing like coming together and meeting in person to celebrate sports and the outdoors” everyone in the outdoor industry

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and say hi 👋🏻


Our adventure sports translation and writing specialists are here to help you grow across borders.

Make an inquiry using the form or send us an email to We'll get back to you within a couple of hours.

📍 We are a fully remote company.
Our office are registered in Estonia, but our team members and translators are scattered all over the world. Find us at the ski resort, surf spot or climbing crag near you.

Take your outdoor brand
beyond borders

Take your outdoor brand

beyond borders

Translation for action sports and the outdoors is no walk in the park. We'll help you set up or improve your translation process, get your content translated faster and better, and sell more abroad. Drop your details to stay updated 👇🏻

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