Translations for running and trail running

Scrambling over scree-covered rock. Hotfooting it over tricky terrain. Hitting timed sprints on the track. Whether they’re hardcore trail runners or love pounding the pavement, your customers are searching for gear that will take them further.

Running and trail running isn’t just a sport. It’s a lifestyle. A movement. A community. And to attract your tribe across markets, you need running and trail running translations that retain your authentic brand voice and inspire your customers to run harder, faster, further. No matter the weather conditions or time.

At The Action Sports Translator, we help the world’s best running and trail running brands get their products in front of new customers. We know the running industry from the inside out, and use our marketing and technical translation know-how to motivate your customers to get in one kilometer after the other.

Looking for a sports translation agency that truly understands what motivates your customers to push themselves to their limits? We’ve got you covered.


Trail running

Like your customers, we’ve run for miles in your shoes
and know exactly what your customers need to make their adventures memorable for all the right reasons.

Unlike other translation agencies, we don’t just talk the talk. We walk the walk (and run the run). When we’re not at work, you’ll catch us exploring our local trails or setting out for a run to clear our heads after a long day.

In both running and translation, using the latest tech is a great way to get ahead. We leverage translation software for a more efficient workflow. The result? Copy that converts and product descriptions that go the extra mile, all while upholding your brand’s tone of voice. After all, you’re unique, so your translations should be, too.


You put lots of thought and research into every detail of your products. Why should your translations be any different? Between our native understanding of the language, technical know-how and passion for running, your translations will be in safe hands and nimble feet.

►️ Our translation specialists are avid runners who use your products on the daily. They know the market like they know their local running spots. That means accurate, engaging translations your customers can trust.

►️ Runners want to know they’re getting gear that works with them and for them. No problem. We can describe different toe box shapes and tell your buyers which is best for their foot shape. We know how to layer for winter runs or dress down in your most breathable apparel for summer.

►️There’s more to running than just running. Road running shoes need more cushioning and breathability. Trail running shoes need a stiffer midsole for support and protection on rough terrain. And if you’re in spikes, stick to the track. We’ll consider your customer’s home territory in more ways than one.

►️ There’s also more to running than just gear. We can convey the dropped-in, zoned-out feeling of a runner’s high in any language. So your fans will know exactly what they’re getting when they buy your products. It’s not a shoe; it’s a sensation.



Running is a super accessible sport that’s becoming incredibly popular in all its disciplines all over the world. Whether it’s on mountain trails or city roads, runners love the freedom and accomplishment that comes with each step.

Our running translation specialists are part of that tribe. We get up at 5 a.m. to squeeze in a quick run before work, come rain, shine, or late sunrises. It’s our form of meditation. It relaxes and empowers us as we rack up the miles.

At The Action Sports Translator, we help some of the world’s largest running and trail running brands make big strides in new markets.

We work with anything and everything from translations for their sportswear and footwear collections to outdoor gear and equipment and the sports tech their customers use to track their fitness and goals.


We support our clients with a wide range of services, including marketing translation, copywriting, transcreation (a combination of copywriting and creative translation), proofreading, SEO translation, subtitling, and more.


English, German, French, Spanish, Italian, Portuguese, Dutch, Swedish, Norwegian, Finnish, Danish, Polish, Japanese, Korean, Russian, Chinese, Vietnamese, Turkish are our most requested languages, but that's far from all. Need other languages or specific local variants? We've got you covered.


The type of content we translate is as varied as your collections are: Ads, websites, landing pages, press releases, product descriptions, brochures, video content, marketing campaigns, newsletters, email content and more.


Running shoes, trail running shoes; lightweight jackets, hats, caps, backpacks, bags and belts; flasks and reservoirs; vests, tees, shorts, leggings; safety blankets, headlamps – we’ll help you translate all the running and trail running gear your customers need to hit their new PBs.

The Action Sports Translator is wonderful to work with; they’re reactive, thorough and they love our sports and understand our industry, no matter which language! I highly recommend working with them, a great experience!

Miranda C., Localization Specialist @ Salomon

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Ready to drop in?

Our adventure sports translation specialists are ready – and stoked – to help you grow across borders.

Click on the button below to get in touch. We'll get back to you within a couple of hours.


Ready to drop in?

Our adventure sports translation specialists are ready and stoked to help you grow across borders.

Reach out to us through the chat widget or by clicking on the button below. We’ll get back to you within a couple of hours.

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