Shopify store translation services for action sports brands
Transform your outdoor brand’s Shopify store into a global revenue driver.
If you’re looking to create a shopping experience that will make your customers feel right at home, connect your store to our Shopify translation technology and leverage our AI-powered and human Shopify translation services to localize content, payment options, sizing and shipping terms. No need to rebuild for each country. No duplicate systems. Just your existing Shopify store speaking fluently to customers worldwide. And that drives higher conversion rates and average order values across markets. Ready to unlock international sales for your outdoor brand? Let’s talk.
Automate your Shopify store translation
Our Shopify translation technology integrates directly with your store’s backend so you can sync content automatically between your shop and our platform – and it’s easy to set up, no coding required.
That also means no manual work or switching between systems; get your product descriptions, checkout flows and customer communication translated and updated in real time without ever leaving Shopify. Pull and push content with a single click and let us take care of the rest so you can sit back and watch the magic happen.
Decide what to translate
Go all in by translating your Shopify store product pages, checkout flows, blog posts and even cookie policies for a fully localized experience. Or start small with just product pages and key touchpoints like your About and Contact pages to test demand in new markets.
Our tech makes it easy to adjust as you go – so you can scale up or refine your strategy without any added hassle.
Maximize your Shopify store’s search potential
If customers can’t find you, they won’t buy from you. Our team of outdoor sports translation specialists researches the exact terms your customers are using in each market and adapts your keywords, metadata and URLs to match local search behavior. We adjust product descriptions, category pages and alt text to reflect what customers are looking for – so you can update your product descriptions to match.
The result? More visibility, more qualified traffic, more sales – all done behind the scenes.
Built to handle complexity
Shopify stores are highly dynamic with content pulled from multiple sources – product pages, reviews, third-party apps and checkout flows. Meta objects and structured data add another layer of complexity; plus, every Shopify store is built differently, making Shopify localization particularly challenging.
Some Shopify marketplace apps allow for quick, automatic translations – but they offer little control over your brand voice and terminology. Without a powerful editor or translation memory, product names, technical terms and brand voice can easily lose consistency or accuracy in your home market and across regions, turning what should be a clean landing into a total wipeout.
Our technology is designed to work with Shopify’s existing structure, translating dynamic content, structured data and meta objects without breaking site functionality. And it can easily scale up (or down) with your outdoor brand’s e-commerce needs.
Expert support when you need it
Localization doesn’t stop after launch. Our team of outdoor sports translation specialists provides ongoing support to keep your Shopify store driving sales across markets.
Whether it’s through AI translation, multilingual copywriting or technical localization development support – from managing product updates to supporting new global campaigns – we make sure you keep delivering a local shopping experience that feels natural and converts customers in every region.
How we helped scale Skullcandy’s global presence with Shopify localization
The brand
Born on a chairlift in Park City, Utah, Skullcandy is an iconic American audio lifestyle brand specializing in headphones, earbuds, wearable tech and accessories. Deeply embedded in snowboarding, skateboarding and action sports culture, Skullcandy resonates especially well with younger audiences who fuse their passions for outdoor and action sports, music and fashion. Their brand stands out for its youthful energy, bold designs and authentic connection to action and outdoor sports communities worldwide.
The project
TAST has been partnering with Skullcandy since 2016, managing multilingual content including product launches, packaging, Amazon listings and video localization across numerous markets. In 2024, Skullcandy decided to migrate their e-commerce operations to Shopify. This involved transferring existing multilingual assets, integrating our translation technology with Shopify's backend, assigning dedicated tech resources, establishing entirely new workflows, collaborating closely with their developers and training both teams to ensure a smooth and efficient transition.
The challenge
The migration to Shopify came with a hard launch deadline – any blockers would directly impact Skullcandy's global time to market. Shopify's native translation tools aren't designed for professional localization: no support for glossaries or translation memories, poor AI quality and product pages containing mixed content pulled from different parts of the site. Plus, third-party apps further complicate workflows. We needed a robust solution that could integrate directly into Shopify’s complex structure, eliminate manual content handling, streamline the workflow and guarantee consistent multilingual updates without delays.
Our approach
We started by assigning a dedicated project manager, a specialized team of translators and a localization engineer specifically for the Shopify migration. Our localization engineer worked directly with Skullcandy’s developers and stakeholders to integrate our systems into Shopify's backend, setting up efficient translation workflows and reducing manual work from day one – while continuing to build on the translation memories and other linguistic assets we’d been developing over the past decade.
We created structured workflows tailored to Skullcandy’s Shopify setup and various channels, automating content flow across product listings and other critical pages. For hard-coded sections and other bugs, our localization engineer ran manual tests at regular intervals, compiling detailed reports that flagged blockers, suggested fixes and documented inconsistencies in content flow and user experience. Our team worked closely with Skullcandy’s developers and stakeholders to resolve issues quickly and maintain quality, advising on key aspects like language selector setup and SEO implementation to get the platform ready for launch.
The results
After Skullcandy's successful US replatforming launch (which only took them an impressive 90 days), our Shopify store translation powered by our translation technology enabled simultaneous rollout across multiple markets – giving Skullcandy immediate presence in key international territories without compromising their edgy, action-sports identity that resonates with their core audience.
Now, we continue to support Skullcandy with regular updates to website copy, newsletters, and product pages, with dedicated technical resources focused on keeping the Shopify localization setup running efficiently and adapting to their evolving needs.
“The Action Sports Translator team are a fantastic partner. They enabled us to re-platform our European translated sites quickly while staying true our unique brand voice.”
Ready to drop in?
Our adventure sports specialists are ready – and stoked – to help you grow across borders.
Click on the button below to get in touch about customized transcreation that will help you connect with customers anywhere in the world. We'll get back to you shortly to talk about how we can help.