Shopify store translation services
…for action sports and outdoor brands
There’s no denying it. Your action sports or outdoor brand helps people scale mountains, crest waves and free-wheel their way to freedom. No guts, no glory, right? The best way to reach folks who live on the edge – chasing remote thrills and off-the-beaten-path adventures – is ecommerce. Your customers love pushing their bodies and skills to the limit in the great outdoors, so the gear to do it had better be easily accessible.
So, you set up a Shopify store. Smart. 56.6% of customers are looking to buy online. But that’s just a start. If you want to revolutionize lives worldwide and shrink the distance between your products and buyers… you need to localize and optimize your Shopify store.
And… there are tons of apps out there to automatically translate your Shopify store’s content. But trust us –those dime-a-dozen tools only give you the bare minimum. Professional brand copy that converts demands expert translations. The bonus? You save time, money, and hassle while boosting ROI.
Are you serious about speaking your target audience’s language? Stoked to stoke people’s enthusiasm for your brand worldwide? Awesome. Then it’s time to partner with expert extreme sports translators like us. Our Shopify store translation services get your message across for on-brand engagement and conversions.
GEARING UP TO GO MULTINGUAL
Before you catapult yourself into the multilingual market, you’ve got some homework to do. To lay the groundwork for sustainable global growth, try these tips first:
Get your Shopify store in tip-top shape
- Choose a Shopify theme that’s compatible with multilingual content.
- Talk to your developer. Ask them what your store needs for all those new languages.
Decide what to translate
- Do you want the works? (i.e., everything from products to POS to cookie and privacy policies to blog posts?)
- Or should you test the waters first with a more minimalist approach, e.g., just products + the about and contact pages…?
Define your outdoor brand’s terminology and tone of voice
- Are you casual (sneakers are basically your dress code)? Formal (suited up, pristine and precise)? Or do you aim for the sweet spot between the two (button-down on top, sweats on the bottom for that afternoon e-meeting)?
- Not sure? No problem. We can help you find your voice, too.
Translation, localization and transcreation
This trek might start out as a translation endeavor, but before you know it, the terrain shifts beneath your feet. Those ultralight trail runners you’re selling? Turns out they use different size systems in the U.S. and E.U. They’ll need converting too.
And your snappy tagline? A one-to-one translation could go horribly wrong if you’re not careful.
Here’s where the difference between translation, localization and transcreation – all services we can help you with – comes in.
► Translation
This is the bargain you thought you were in for. You want your Shopify store content translated. Essentially, the structure and meaning of the original language should come out the same in the new target language.
It’s one-to-one stuff. If we only translated objects, not words, your expedition tent would always stay an expedition tent. Even when it’s a tienda or Zelt instead.
And that’s plenty for some jobs, but for niche sectors (like yours) and for marketing purposes, it tends to leave you out in the cold.
► Localization
Localization levels up your translation. It makes your written Shopify store content feel familiar. It gives your customers linguistic touchstones. For our avid climbers, it’s like making life easier on your left-handed fans. You hand them a Giga Jul, not a Grigri, right?
Localization makes your Shopify store and sports brand more welcoming to your audience, wherever they’re coming from.
► Transcreation
When it comes to branding and on-point marketing, transcreation is your go-to. It’s one-quarter translation, two-quarters copywriting plus a heaping helping of research, marketing and fingerspitzengefühl for good measure.
Transcreation is where the extreme sports enthusiasts and Shopify experts at The Action Sports Translator pull out all the stops to make your content really resonate and sell.
Want even more nuance? Check out our tips on How to translate your Shopify store.
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SEO to stand out
This one’s a no-brainer. Competition is fierce on the Internet. It’s sink or swim. So, on top of translating, localizing or transcreating your content – you also need to optimize it. The takeaway? SEO translation is a must.
SEO translation starts with multilingual keyword research to find the words and sentences your potential customers actually use when searching for your products online. But that’s just step one. You also need to surround those keywords with relevant copy that hooks their attention, so they end up staying on the page and buying from you.
We create stellar, multilingual copy to make sure your products rank well. Page one is the ultimate goal. And SEO translation (along with a great website) gets you closer to it. After all, you don’t want to miss out on 2023’s $6.3 billion in potential e-commerce earnings just because someone didn’t hit “More results.”
Plugged in to get the job done
So, down to the nitty-gritty. You’re ready to call on our Shopify store translation services. But… how do we turn a translation for sports and action brands into multilingual Shopify content? What’s our recipe for success?
The quickest route: install a Shopify translation app. There are several decent ones, and we can give you the lowdown on which ones are best. Our recommendations are grounded in years of experience.
More interested in quick and easy? We’ve got you. We can recommend an app and set it up for you. We’ll step in to make going global a cinch.
Once we’re plugged in, we calculate your Shopify store’s translation needs to get back to you with a quote. Questions? Caveats? We brainstorm with you and give you space to consider. We’ll customize your strategy so it suits your brand’s needs. Have we made you a happy camper? Great! Put your order in, and we’ll deliver your translations straight to your Shopify store.
Just hit Publish and watch the new orders roll in.
“The Action Sports Translator team are a fantastic partner. They enabled us to re-platform our European translated sites quickly while staying true our unique brand voice.”
get a quote
Ready to drop in?
Our adventure sports translation specialists are ready – and stoked – to help you grow across borders.
Reach out to us through the chat widget or by clicking on the button below. We'll get back to you within a couple of hours.
GET A QUOTE
Ready to drop in?
Our adventure sports translation specialists are ready and stoked to help you grow across borders.
Reach out to us through the chat widget or by clicking on the button below. We’ll get back to you within a couple of hours.