Shopify store translation services for action sports brands

There’s no denying it. Your action sports or outdoor brand helps people scale mountains, crest waves and free-wheel their way to freedom. No guts, no glory, right? The best way to reach folks who live on the edge – chasing remote thrills and off-the-beaten-path adventures – is ecommerce. Your customers love pushing their bodies and skills to the limit in the great outdoors, so the gear to do it had better be easily accessible.

So, you set up a Shopify store. Smart. 56.6% of customers are looking to buy online. But that’s just a start. If you want to revolutionize lives worldwide and shrink the distance between your products and buyers… you need to localize and optimize your Shopify store.

And… there are tons of apps out there to automatically translate your Shopify store’s content. But trust us –those dime-a-dozen tools only give you the bare minimum. Professional brand copy that converts demands expert translations. The bonus? You save time, money, and hassle while boosting ROI.

Are you serious about speaking your target audience’s language? Stoked to stoke people’s enthusiasm for your brand worldwide? Awesome. Then it’s time to partner with expert extreme sports translators like us. Our Shopify store translation services get your message across for on-brand engagement and conversions.


Shopify is a unique ecommerce system and getting localization right can be very tricky. With a ton of translation apps to choose from, it’s easy to trip up. We’ve got heaps of experience selecting, vetting and working with the tech best set-up for your Shopify translations, and know exactly what to avoid and why. 

Get your Shopify store in tip-top shape

  • Choose a Shopify theme that’s compatible with multilingual content.
  • Talk to your developer. Ask them what your store needs for all those new languages.
outdoor sports translation
outdoor sports translation

Decide what to translate

  • Do you want the works? (i.e., everything from products to POS to cookie and privacy policies to blog posts?)
  • Or should you test the waters first with a more minimalist approach, e.g., just products + the about and contact pages…?

Define your outdoor brand’s terminology and tone of voice

  • Are you casual (sneakers are basically your dress code)? Formal (suited up, pristine and precise)? Or do you aim for the sweet spot between the two (button-down on top, sweats on the bottom for that afternoon e-meeting)?
outdoor sports translation

SEO to stand out

This one’s a no-brainer. Competition is fierce on the Internet. It’s sink or swim. So, on top of translating, localizing or transcreating your content – you also need to optimize it. The takeaway? SEO translation is a must.

SEO translation starts with multilingual keyword research to find the words and sentences your potential customers actually use when searching for your products online. But that’s just step one. You also need to surround those keywords with relevant copy that hooks their attention, so they end up staying on the page and buying from you.

We create stellar, multilingual copy to make sure your products rank well. Page one is the ultimate goal. And SEO translation (along with a great website) gets you closer to it. After all, you don’t want to miss out on 2023’s $6.3 billion in potential e-commerce earnings just because someone didn’t hit “More results.”

Paulina action sports translator project manager

Plugged in to get the job done

So, down to the nitty-gritty. You’re ready to call on our Shopify store translation services. But… how do we turn a translation for sports and action brands into multilingual Shopify content? What’s our recipe for success?

The quickest route: install a Shopify translation app. There are several decent ones, and we can give you the lowdown on which ones are best. Our recommendations are grounded in years of experience.

More interested in quick and easy? We’ve got you. We can recommend an app and set it up for you. We’ll step in to make going global a cinch.

Once we’re plugged in, we calculate your Shopify store’s translation needs to get back to you with a quote. Questions? Caveats? We brainstorm with you and give you space to consider. We’ll customize your strategy so it suits your brand’s needs. Have we made you a happy camper? Great! Put your order in, and we’ll deliver your translations straight to your Shopify store.

Just hit Publish and watch the new orders roll in.

“The Action Sports Translator team are a fantastic partner. They enabled us to re-platform our European translated sites quickly while staying true our unique brand voice.”

Jenny B., Senior Manager of Digital Operations @ Skullcandy

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Ready to drop in?

Our adventure sports translation specialists are ready – and stoked – to help you grow across borders.

Click on the button below to get in touch. We'll get back to you within a couple of hours.


Ready to drop in?

Our adventure sports translation specialists are ready and stoked to help you grow across borders.

Reach out to us through the chat widget or by clicking on the button below. We’ll get back to you within a couple of hours.

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