Multilingual copy and content writing for outdoor brands

Finding copy and content writers who know their way around the action sports industry – and can use that knowledge to deliver great brand experiences – is no simple feat. Especially if you need to create content for a new market whose language you don’t speak.

A Finnish copywriter who specializes in skitouring. A Japanese writer who’s mastered the art of content for a cycling audience. A Polish linguist who can create content for kitesurfing brands. Where do you even find these people? You don’t have to. We already did it for you.


Looking to engage your adventure sports fan base and break into global markets? Then you need copy and content writers who are most at home when they get outside the house – and who understand the nuances and power of language.

Finding experienced copy and content writers who get the outdoor industry is tough. Honestly, there aren’t that many of them around. Now add the complexity of finding writers for languages other than English who specialize in exactly your type of sport. Do these people even exist?

To spare you the time and hassle, we’ve built a tried and tested recruiting machine to seek them out and run them through our rigorous hiring process (think obstacle course but with more typing) – so we can build a custom team just for you. The result? You’ll be generating buzz in the market even before your newest product drops. We do the legwork for you, so you can focus on what matters the most.

Want to scale up your content operations but have limited in-house resources? Say no more.

When you’ve got a lot of content to create, one copywriter just isn’t enough. Enter our team of multilingual writers. One specifically selected for you and trained on your brand’s products and tone of voice. Your copywriter can take their much-needed rest day so we can gear up for that final push together.


In a multilingual SEO strategy, translation and content creation often go hand in hand. While some content works just fine with translation only, every market has a ton of opportunities to create content that’s truly unique so you can stand out from the crowd. Our language and market-specific SEO specialists will run an analysis. They’ll find out what works where and why, brief our copy and content writers and then fire the starting pistol. And they’re off.

We’re well aware that no one size fits all. Just tell us what you need and we’ll tailor our services to match.


From collecting and studying your brief to assigning it to the writer who best suits your project – here’s the lowdown on how we work. If you’re a winter sports brand, for example, you’ll get a writer who knows what it’s like to float over fluffy pow and squeeze in that one last run before the sun sets. The first thing we’ll do is learn and define your preferred terminology across all languages, keeping your brand voice intact wherever you are in the world. Then:

We’ll produce a first draft with a clear understanding of the reason you’re creating this piece of content. Each text will come to you fully edited and with SEO implemented.

► We’ll do a round of internal editing. This is a truly collaborative process where editor and writer work together to get the best first version in your hands.

We’ll get your feedback and adjust the copy. Our second draft now truly speaks your language. If the content is for SEO, we’ll also run a final SEO check based on the original brief.

Second draft approved: now it’s yours to use. Any further feedback? Please throw it our way. Our copywriters strive to always go the extra mile.

“The Action Sports Translator team are a fantastic partner. They enabled us to re-platform our European translated sites quickly while staying true our unique brand voice.”

Jenny B., Senior Manager of Digital Operations @ Skullcandy

get a quote

Ready to drop in?

Our adventure sports translation specialists are ready – and stoked – to help you grow across borders.

Click on the button below to get in touch. We'll get back to you within a couple of hours.


Ready to drop in?

Our adventure sports translation specialists are ready and stoked to help you grow across borders.

Reach out to us through the chat widget or by clicking on the button below. We’ll get back to you within a couple of hours.

Pin It on Pinterest