Marketing translation for action sports and outdoor brands

Tone of voice. Style. Terminology. Nailing marketing translations in the action sports world means getting it all right (and more). It means truly understading how climbers, skiers or cyclists think, and recreating strong messages for them whatever language they speak.

Easier said than done.

Most of our clients come to us because they’re fed up with subpar marketing translations. They’re sick of investing time, money and energy to feel like they’re face-planting into fresh snow.

Good news: those days are over. We’re here to get you some serious ROI on your international marketing, so get in touch today.


The Action Sports Translator is a team of over 250 action-sports-loving language professionals. But not only that. We specialize in marketing translation for outdoor brands. We are climbers, snowboarders, trail runners. And we’re dead serious about creating great content.

What is marketing translation?

Just like the name suggest, marketing translation involves making all your marketing-related content available in one or more foreign languages. Think anywhere from product descriptions on your ecom, to press releases about the award your latest sports tech just won. But also newsletters, PPC and ads, SEO copy, social media content, video campaigns, blog content… the list is pretty much endless.

And we take it a step further. For slogans and highly creative – yet strategic – marketing texts, we’ve got a team of sports-loving transcreation specialists ready to hit the ground running, too.

outdoor sports translation

Our team of professional translators, editors and copywriters are native speakers of Spanish, Italian, English, Japanese, French, German, Portuguese, Chinese, Russian, Japanese, Korean, Swedish, and Norwegian… and more. Need another language? Let us know and we’ll get on it. 

We live and breathe action sports. We can tell you if that’s a wire gate or screw gate carabiner… in every language. We’re hot on the difference between an aero bike and an endurance bike. And we know how to connect with your action-sports-loving customers across the world.


We work with you and your team to make the WHOLE damn process as smooth as that perfect ski turn we all strive for. You’ll have your own dedicated project manager to keep communications clear and concise, and a custom team for your project – the language you need, the skills you need and passion for your action sports niche.

Support with content creation? Software help to translate your ecommerce? Need a tone of voice guide in another language? We’ve got you covered so you have more confidence and control in selling and marketing your products across the globe.


Marketing translation is a form of art. Creative, yet it needs to be strategic. You need to speak to people’s hearts, but no comma should be left to chance. We put the same effort into sending a project or trick as we put into creating killer content for your feed. And after we’ve played with words all day, we get out there and play hard in the mountains, in the oceans, or up in the air.

✔️ What’s the best approach to translating your SS/FW content consistently across markets and languages, season after season? Let your distributors deal with it That’s right – work with a marketing translation specialist for the outdoor industry to keep your terminology and tone consistent at every touchpoint.

✔️ Website, ecommerce, social media, campaigns, athlete sponsored content, video, newsletters… it’s a lot and it’s hard to stay on top of it all. Your in-country marketing managers end up having to translate or validate translated content instead of focusing on what they should, so you have a frustrated team and poor quality content across the board. But now you know: there’s a better way.

✔️ Whether you’re in the water sports, climbing, cycling, mountain sports or extreme sports industry, we’ve got a team ready to step in and take your marketing translation process from A to Z. More engaged customers? Check. Happier team? Check. More sales? Also check. 

✔️ We’ve got the tools, processes and people to take your marketing translations from international flop to global success. Forget about vanilla content or poorly written marketing copy that was clearly put together by someone who has no clue about your sport. Whether your brand’s voice is punchy, bold and adventurous or just more understated, it will stay true to you in every language.

“The Action Sports Translator team are a fantastic partner. They enabled us to re-platform our European translated sites quickly while staying true our unique brand voice.”

Jenny B., Senior Manager of Digital Operations @ Skullcandy

Drop in
and say hi 👋🏻


Our adventure sports translation and writing specialists are here to help you grow across borders.

Make an inquiry using the form or send us an email to We'll get back to you within a couple of hours.

📍 We are a fully remote company.
Our office are registered in Estonia, but our team members and translators are scattered all over the world. Find us at the ski resort, surf spot or climbing crag near you.

Take your outdoor brand
beyond borders

Take your outdoor brand

beyond borders

Translation for action sports and the outdoors is no walk in the park. We'll help you set up or improve your translation process, get your content translated faster and better, and sell more abroad. Drop your details to stay updated 👇🏻

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