Amazon listing translation service for action sports and outdoor brands

Skydiving, bouldering, kitesurfing, and cruising the slopes – that’s where it’s at, right? It’s the rush, that adrenaline high. Waking up to the wild side of nature… Raw. Beautiful. Alive. Adventure sports and outdoor brands? We get your passion and match it.

Better yet, we help you get the word out. With 15% of the global e-commerce market share (almost 40% in the US), Amazon is a must for brands looking to go global. Ready to take the plunge? Awesome. Tie in and chalk up. We’ll help you climb to the top of the Amazon listings.

76% of all online shoppers much prefer shopping in their own language? Zoom in on a specific country, say Korea, and it skyrockets to 92%. Slightly less than half of all buyers won’t even consider shopping in another language.

So, an Amazon listing translation service? Total no brainer. Many brands think they’re covered if they invest in SEO translation. But that’s like bringing a skateboard to a surf competition. Different boards. Different search engines. Amazon uses A9, which is super sales focused. To be a top-tier seller, you need translators who can nail all the Amazon A9 algorithm tricks. That’s where we come in. Our goal is to get your outdoor adventure brand’s Amazon listings to rank and convert.

Our roadmap to optimizing

your Amazon translations

Chances are you’ve had trouble gaining traction with international Amazon listings. Not that you haven’t tried…

Yet another translation wipeout. The agency just wasn’t action and outdoor sports savvy enough. You’ve lost time and money hiring agencies and translators and the results aren’t great (to say the least). Sound familiar?

Or you’ve gone DIY with Google Translate. But no dice. This neural network clearly hasn’t seen the light of day, much less the great outdoors. And really, you’d prefer to keep marketing fiascos to a minimum.

You’ve given Amazon Translate (AWS) a shot. But even in-house machine translation doesn’t come with all the bells and whistles. No keyword research + no optimization = minimal foothold on the rankings ladder.

Crushing it on Amazon takes mad skills. From keywords to byte (not character!) limits, capitalization rules and more… Navigating these uncharted waters calls for niche expertise and a smart strategy. Enter our Amazon listing translation service.

Let’s start with the basics.

Keyword research and analysis: the works

This is where stuff gets sticky… And it’s why a smart strategy is essential. We take over a dozen steps to identify keywords and keyword phrases to help you rank organically. And we use top-of-the-line analytics, research and optimization tools to get us there.

Why so detailed? To make sure your localized content is on track and optimized. Search volume, relevance, backend keywords – we do the whole shebang. And our careful comparison makes your product stand out.

Ready to sell your skis, snowboards, belay or BMX gear on Amazon? How about goggles, gaiters, skateboards and wetsuits?

Let’s do it. Find out why we’re the go-to agency for translation services for sports brands.

Amazon translation checklist

  • Title: sounds trivial, right? Wrong. Capitalization, byte count, and keywords (including whether they’re on the left or right!) all count.
  • Bullet points: not all bullet points are created equal. We know which ones work and how to make them count.
  • Product description: you get up to 2,000 bytes to wax poetic about your product. Smooth sailing, right? But there’s a catch: phrasing is everything. Plus, there’s a list of taboo words to avoid. (Unless account penalties are your thing…)
  • Country-specific images: a picture is worth a thousand words. To reach your target audience, you’ve got to speak their visual language, too. Amazon has a tool for that. And we know how to use it.
  • Amazon A+ content: meet the fast lane to optimizing your listing. Enriched multimedia content gives buyers a better feel for your brand and leads to more conversions.
  • Legal disclaimer: Amazon takes your claims seriously. Seriously enough to push your ranking down, block or even delete a listing if you mince your words.

Translations that go the extra mile

Keywords are key, but they’re just the tip of the iceberg. It’s no use having cutting-edge skis if theré’s no snow. And keyword stuffing makes for an unpleasantly bumpy ride. Keywords work best when the surrounding translation is natural for content your eyes can glide right across.

Plus, the time to keep shoppers on your page is short. Good Amazon listing translation services always keep that in mind. Ours offers you the best of both worlds. We have the right Amazon listings chops for you to rank. And our team of Amazon translators speaks action sports fluently. Their clever translations pack a punch.

Forget the keyword stuffing. What you need is human and AI-friendly content to conquer this challenge.

Meet our team of Amazon translators

► Amazon listings are a breeze for our niche-trained translation team. Plus, they take a hands-on approach to their practice. Behind the curve? Never! Our team is always up to date on Amazon’s dos and don’ts.

Our Amazon listings translation service uses premium translation tech for an optimized workflow. We can create or use your Brand Bible term base. Got half a dozen product variations with near-identical copy? Our tools save you time and money.

► We live and breathe action sports. We also get the ins and outs of marketing. That’s the perfect mix for tailoring A+ Content translations. Think catchy taglines that ring true for your brand.

► Our team is custom built to save you the hassle. No more laboriously sourcing specialized translators and scoring Amazon localization and optimization experts. We leverage our network to bring you the best in their fields (whether that’s the slopes, waves, mountains or a keyboard).

“The Action Sports Translator team are a fantastic partner. They enabled us to re-platform our European translated sites quickly while staying true our unique brand voice.”

Jenny B., Senior Manager of Digital Operations @ Skullcandy

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Ready to drop in?

Our adventure sports translation specialists are ready – and stoked – to help you grow across borders.

Click on the button below to get in touch. We'll get back to you within a couple of hours.


Ready to drop in?

Our adventure sports translation specialists are ready and stoked to help you grow across borders.

Reach out to us through the chat widget or by clicking on the button below. We’ll get back to you within a couple of hours.

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