Skullcandy are an American brand that sell headphones, earphones, hands-free devices, wearable tech and MP3 players to people online and in stores across the world. The Skullcandy brand is young, dynamic and cool, with their key demographic being outdoor action sports enthusiasts like snowboarders and skateboarders, alongside general consumers – particularly younger audiences. Skullcandy needed to deliver their message to audiences in the German, Spanish, French and Italian markets. That meant translating their English-language website, marketing and brand materials, as well as migrating all multilingual content to the new website, integrating new copy and translations along the way.
As a small-scale remote team we could be responsive to the demands of this project. Within reach and ready to jump on a call whenever required, we coordinated and collaborated to deliver to tight deadlines and prioritize urgent projects for last-minute international launches. We translated Facebook ads, website content, promos, newsletters, brochures, brand presentations, press releases, Google AdWords, SEO keywords, product listings and more, and created project and client-specific glossaries to ensure consistency across all projects. We know how fast-paced brands in this space move; with collaboration, coordination and expertise, we went above and beyond the client’s needs.
Following months of hard work, we delivered a website that takes the Skullcandy brand beyond borders, translating content into four different languages. Whatever language you read the page in, the tone of voice, style and message stay true to the brand, and are every bit as effective at generating sales. But don’t just take our word for it – visit the site now: www.skullcandy.com