Sustainability in sports is a hot topic – and rightly so. While the action sports industry is booming, there’s something lurking beneath the surface: the impact our favorite sports have on the environment. Many sustainable outdoor brands – like Patagonia and Picture Organic Clothing – are giving back to the environment in a big way, but there’s still more we could all be doing. That’s where non-profits come in. By leveraging their global networks, several outdoor organizations are making waves in the industry by using their platforms to change the planet for good. But which ones should you or your business be supporting? We’ve got the lowdown on why you should consider giving back to these 5 outdoor non-profits.
7 ways sustainable outdoor brands are leading the way
Skiing, snowboarding, climbing, mountain biking or whatever sports floats your boat, our favorite sports require a fair amount of gear. Sustainable outdoor brands need to make sure that the planet and its people don’t suffer when equipment and clothes are manufactured, used and discarded. In this blog post, we deep dive into the things sustainable outdoor brands are doing to minimize their impact on the planet and create gear that benefits everyone.
The Action Sports Translator is now a full member of the EOCA
July 13, 2022 – The Action Sports Translator, the sports translation agency brands choose to go global, has joined some of the most iconic outdoor brands to become a full member of the European Outdoor Conservation Association (EOCA). The EOCA is a group of businesses in the European outdoor industry that have come together to raise funds to put directly into conservation projects worldwide (except the USA and Canada). Since June 2006, the not-for-profit organization has supported 140 projects to the tune of over €3.6 million.
Sustainability in sports: the time is now
The sports industry is booming. But while more and more of us are getting to enjoy the outdoors, there’s a serious issue at play – and that’s the impact that sports have on the environment. We can’t undo the damage that’s already been done, but we can take steps to minimize pollution, and reduce waste and carbon emissions to enjoy our chosen sports in a more sustainable way. But if we want to succeed, we have to act now – before it’s too late.
We Love POW – Our partnership with protect our winters
According to scientists, the Alps could lose as much as 70 per cent of their snow cover by the end of the century (spoiler: that’s just 80 years from now) as temperatures rise and greenhouse gas emissions aren’t curbed. For some ski resorts, that may mean no snow at all. This winter the Alps suffered a very slow start to the season for the third year in a row. Going forward, the ski season may also start up to a month later and finish up to three months earlier, and the snow line may be up to 1000 m higher.