July 13, 2022 – The Action Sports Translator, the sports translation agency brands choose to go global, has joined some of the most iconic outdoor brands to become a full member of the European Outdoor Conservation Association (EOCA). The EOCA is a group of businesses in the European outdoor industry that have come together to raise funds to put directly into conservation projects worldwide (except the USA and Canada). Since June 2006, the not-for-profit organization has supported 140 projects to the tune of over €3.6 million.
According to scientists, the Alps could lose as much as 70 per cent of their snow cover by the end of the century (spoiler: that’s just 80 years from now) as temperatures rise and greenhouse gas emissions aren’t curbed. For some ski resorts, that may mean no snow at all. This winter the Alps suffered a very slow start to the season for the third year in a row. Going forward, the ski season may also start up to a month later and finish up to three months earlier, and the snow line may be up to 1000 m higher.