July 13, 2022 – The Action Sports Translator, the sports translation agency brands choose to go global, has joined some of the most iconic outdoor brands to become a full member of the European Outdoor Conservation Association (EOCA). The EOCA is a group of businesses in the European outdoor industry that have come together to raise funds to put directly into conservation projects worldwide (except the USA and Canada).
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Sustainability in sports is a hot topic – and rightly so. While the action sports industry is booming, there’s something lurking beneath the surface: the impact our favorite sports have on the environment.
Skiing, snowboarding, climbing, mountain biking or whatever sports floats your boat, our favorite sports require a fair amount of gear. Sustainable outdoor brands need to make sure that the planet and its people don’t suffer when equipment and clothes are manufactured, used and discarded.
Biodiversity decline and the climate crisis put human livelihoods and the foundations for our economic activities at risk. In the EU alone, 81% of habitats are in poor status, with 1 in 3 bee and butterfly species in decline. This can’t go on.
The sports industry is booming. But while more and more of us are getting to enjoy the outdoors, there’s a serious issue at play – and that’s the impact that sports have on the environment.
According to scientists, the Alps could lose as much as 70 per cent of their snow cover by the end of the century (spoiler: that’s just 80 years from now) as temperatures rise and greenhouse gas emissions aren’t curbed. For some ski resorts, that may mean no snow at all.
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