Get the latest insights & tips on all things translation for the outdoor industry.

4 sports translation mistakes outdoor brands make – and how to fix them

As an outdoor brand with multilingual content and translation needs, you’re most likely facing several challenges. In this article, we’ll take a look at the most common mistakes action sports brands make when it comes to translation and what you can do to fix them.

Patagonia content marketing: 6 strategies to learn from

Patagonia content marketing: 6 strategies to learn from

Unless you’ve been living under a rock (and we don’t mean one you’re climbing), you’ve probably heard of Patagonia. One of the world’s most recognizable outdoor brands, Patagonia has plenty of fans. And that’s not down to chance. They’ve gotten to where they are today by leveraging bold and innovative content marketing strategies that promote their mission to connect them with like-minded consumers.

Inclusive language: what is and examples

Inclusive language: what is and examples

Let’s face it – the sports industry hasn’t always been the most diverse place in the world. Sports are expensive, gender bias is rife and accommodations for people with disabilities are severely lacking. But regardless of who you are or what you believe in, everyone should have the chance to enjoy the outdoors. That’s why inclusive language is key for driving diversity and making action and outdoor sports more accessible.

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