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4 sports translation mistakes outdoor brands make – and how to fix them

As an outdoor brand with multilingual content and translation needs, you’re most likely facing several challenges. In this article, we’ll take a look at the most common mistakes action sports brands make when it comes to translation and what you can do to fix them.

Surfing terms and lingo for beginners

Surfing terms and lingo for beginners

At The Action Sports Translator, if we’re in the water, we’re in our element. As adventure sports enthusiasts, we understand the thrill of being first in the lineup as the sun’s rising, of chasing glassy waves and of executing a perfect bottom turn against the backdrop of an orange sunset.

Rock climbing terms and lingo for beginners

Rock climbing terms and lingo for beginners

If you’ve ever topped out a tricky bouldering problem or traveled around to conquer the world’s highest peaks, you’ll know that the climbing, bouldering and mountaineering lifestyle extends far beyond the crag. More than just a sport, it’s a community of people who like to push their limits and climb ever higher.

Running and trail running terms and lingo

Running and trail running terms and lingo

If you’ve ever laced up your running shoes and felt the thrill of hitting the trail or pounding the pavement, you’ll know that a passion for running and trail running goes far beyond the finish line. Running is a movement. A community. But if you want to easily follow a training plan or run a race without getting lost in the vocabulary, you’ll need to know the lingo.

Patagonia content marketing: 6 strategies to learn from

Patagonia content marketing: 6 strategies to learn from

Unless you’ve been living under a rock (and we don’t mean one you’re climbing), you’ve probably heard of Patagonia. One of the world’s most recognizable outdoor brands, Patagonia has plenty of fans. And that’s not down to chance. They’ve gotten to where they are today by leveraging bold and innovative content marketing strategies that promote their mission to connect them with like-minded consumers.

Inclusive language: what is and examples

Inclusive language: what is and examples

Let’s face it – the sports industry hasn’t always been the most diverse place in the world. Sports are expensive, gender bias is rife and accommodations for people with disabilities are severely lacking. But regardless of who you are or what you believe in, everyone should have the chance to enjoy the outdoors. That’s why inclusive language is key for driving diversity and making action and outdoor sports more accessible.

The Action Sports Translator is now a full member of the EOCA

The Action Sports Translator is now a full member of the EOCA

July 13, 2022 – The Action Sports Translator, the sports translation agency brands choose to go global, has joined some of the most iconic outdoor brands to become a full member of the European Outdoor Conservation Association (EOCA). The EOCA is a group of businesses in the European outdoor industry that have come together to raise funds to put directly into conservation projects worldwide (except the USA and Canada).

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