If you’ve ever topped out a tricky bouldering problem or traveled around to conquer the world’s highest peaks, you’ll know that the climbing, bouldering and mountaineering lifestyle extends far beyond the crag. More than just a sport, it’s a community of people who like to push their limits and climb ever higher.
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If you’ve ever laced up your running shoes and felt the thrill of hitting the trail or pounding the pavement, you’ll know that a passion for running and trail running goes far beyond the finish line. Running is a movement. A community. But if you want to easily follow a training plan or run a race without getting lost in the vocabulary, you’ll need to know the lingo.
Unless you’ve been living under a rock (and we don’t mean one you’re climbing), you’ve probably heard of Patagonia. One of the world’s most recognizable outdoor brands, Patagonia has plenty of fans. And that’s not down to chance. They’ve gotten to where they are today by leveraging bold and innovative content marketing strategies that promote their mission to connect them with like-minded consumers.
If you’re an outdoor brand, chances are you’re looking to establish an international presence. That requires a global marketing strategy that’s well adapted to stand out in new terrain. A strategy that transcends borders and allows you to connect with audiences around the world.
The days of male-dominated action sports and gruff, “manly” outdoor living are over. People from all walks of life enjoy getting out there and testing their mettle on the mountains, waves and snowy slopes. Your prospects don’t have time for products that are made and sold without them in mind.
Let’s face it – the sports industry hasn’t always been the most diverse place in the world. Sports are expensive, gender bias is rife and accommodations for people with disabilities are severely lacking. But regardless of who you are or what you believe in, everyone should have the chance to enjoy the outdoors. That’s why inclusive language is key for driving diversity and making action and outdoor sports more accessible.
While the industry’s taken steps to make our favorite outdoor and action sports more accessible to everyone, the way we describe action sports enthusiasts with disabilities hasn’t quite caught up. Basically, the words and phrases we use to talk about and address people with disabilities are a huge part of their everyday experience.
We’re starting to see a shift in the world of sports. The LGBTQ+ community is beginning to get some of the respect and acceptance it deserves. Inclusivity helps pave the way for everyone – regardless of gender identity, gender expression or sexual orientation – to enjoy their favorite sports.
July 13, 2022 – The Action Sports Translator, the sports translation agency brands choose to go global, has joined some of the most iconic outdoor brands to become a full member of the European Outdoor Conservation Association (EOCA). The EOCA is a group of businesses in the European outdoor industry that have come together to raise funds to put directly into conservation projects worldwide (except the USA and Canada).
With around 490 million participants around the world bringing in over $200 billion each year, the outdoor industry is pretty much a goldmine. The right content can get you seen by millions of people around the world – but in such a stacked field, you have to think outside the box to get ahead of the competition.
Your app in the App Store and on Google Play? That’s a no-brainer. Over 6.3 billion smartphone users worldwide spend four to five hours on apps daily. Turnover for in-app purchases is pegged at $935 billion for 2023. Whether you’re an action sports and outdoor adventure brand or something else entirely – you want in on this game.
Tone of voice. You’ve no doubt heard of it. But do you know what it actually is? With so many new brands emerging every day, cutting through the competition is as important as ever. Having a unique brand voice can help you build trust, express your brand values and create a loyal following.
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