by Martina Russo | Nov 17, 2023 | Content
CONTENT 6 marketing strategies for outdoor brands that want to go global Martina Russo, CEO & founder If you’re an outdoor brand, chances are you’re looking to establish an international presence. That requires a global marketing strategy that’s well adapted to... 
by Martina Russo | Nov 7, 2023 | Content
CONTENT Inclusive language: What is it and how can it promote your action sports brand? Martina Russo, CEO & founder The days of male-dominated action sports and gruff, “manly” outdoor living are over. People from all walks of life enjoy getting out there and... 
by Martina Russo | Sep 15, 2023 | Content
CONTENT Inclusive language: What is it and how can it promote your action sports brand? Martina Russo, CEO & founder No matter who you are or what your outdoor sports brand stands for, the words you use to talk to and about people matter. Let’s face it – the... 
by Martina Russo | Aug 21, 2023 | Content
CONTENT Inclusive sports language for athletes and outdoor enthusiasts with disabilities Martina Russo, CEO & founder The World Health Organization estimates that 1.3 billion people – or 16% of the global population – currently experience some kind of disability.... 
by Martina Russo | Aug 15, 2023 | Content
CONTENT Inclusive sports language for LGBTQ athletes Martina Russo, CEO & founder We’re starting to see a shift in the world of sports. The LGBTQ+ community is beginning to get some of the respect and acceptance it deserves. Inclusivity helps pave the way for...
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