6 marketing strategies for global outdoor brands

6 marketing strategies for global outdoor brands

CONTENT 6 marketing strategies for outdoor brands that want to go global Martina Russo, CEO & founder If you’re an outdoor brand, chances are you’re looking to establish an international presence. That requires a global marketing strategy that’s well adapted to...
Gender-inclusive language in translation

Gender-inclusive language in translation

CONTENT Inclusive language: What is it and how can it promote your action sports brand? Martina Russo, CEO & founder The days of male-dominated action sports and gruff, “manly” outdoor living are over. People from all walks of life enjoy getting out there and...
Inclusive language: what is and examples

Inclusive language: what is and examples

CONTENT Inclusive language: What is it and how can it promote your action sports brand? Martina Russo, CEO & founder No matter who you are or what your outdoor sports brand stands for, the words you use to talk to and about people matter. Let’s face it – the...
Inclusive sports language for the LGBTQ+ community

Inclusive sports language for the LGBTQ+ community

CONTENT Inclusive sports language for LGBTQ athletes Martina Russo, CEO & founder We’re starting to see a shift in the world of sports. The LGBTQ+ community is beginning to get some of the respect and acceptance it deserves. Inclusivity helps pave the way for...

Pin It on Pinterest