Get the latest insights & tips on all things translation for the outdoor industry.

Mastering transcreation: the ultimate guide for outdoor sports brands

From the half-pipes of Hokkaido to the bike trails of British Columbia, outdoor sports help create shared experiences across cultures. But when your marketing crosses borders, a run-of-the-mill translation can turn your adrenaline-pumping message into a flat wipeout.

A surfer wearing a white top surfing in the greenroom of a wave.

Surfing terms and lingo for beginners

May 14, 2024

| Water sports

At The Action Sports Translator, if we’re in the water, we’re in our element. As adventure sports enthusiasts, we understand the thrill of being first […]

Bungee jumper mid-jump secured by a harness and bungee cord as he plummets towards the water

List of extreme sports

April 2, 2024

| Content & Translation, Mountain sports

Palms getting sweaty. Adrenaline coursing through your veins. You can feel your heartbeat echoing in your ears. Your pulse accelerating with every passing second. But […]

A climber tackling an overhang in an indoor climbing wall.

Climbing terms explained: 40+ words every beginner should know

January 4, 2024

| Content & Translation

If you’ve ever topped out a tricky bouldering problem or traveled around to conquer the world’s highest peaks, you’ll know that the climbing, bouldering and […]

A pair of trail running shoes in the middle of a gait cycle while running on flat ground surrounded by trees and hills.

Running and trail running glossary: 40 terms every runner should know

December 22, 2023

| Content & Translation

If you’ve ever laced up your running shoes and felt the thrill of hitting the trail or pounding the pavement, you’ll know that a passion […]

A product page from Patagonia showing a blue fleece being worn by two different models alongside a product description

Patagonia’s content marketing playbook: 6 strategies to learn from

December 12, 2023

| Content & Translation, General

Unless you’ve been living under a rock (and we don’t mean one you’re climbing), you’ve probably heard of Patagonia. One of the world’s most recognizable […]

Salomon engaging fan on social media using product content.

Go global with your outdoor brand: 6 proven marketing strategies

November 17, 2023

| Content & Translation, General

If you’re an outdoor brand, chances are you’re looking to establish an international presence. That requires a global marketing strategy that’s well adapted to stand […]

Road cyclist having a conversation while riding

Gender-inclusive language: translation guide for global outdoor brands

November 7, 2023

| Content & Translation, General

The days of male-dominated action sports and gruff, “manly” outdoor living are over. People from all walks of life enjoy getting out there and testing […]

A guide to inclusive language and diversity in sports (with examples)

September 15, 2023

| Content & Translation, General

Let’s face it – the sports industry hasn’t always been the most diverse place in the world. Sports are expensive, gender bias is rife and […]

Inclusive sports athletes with disabilities

Inclusive sports language for athletes and outdoor enthusiasts with disabilities

August 21, 2023

| Content & Translation, General

While the industry’s taken steps to make our favorite outdoor and action sports more accessible to everyone, the way we describe action sports enthusiasts with […]

LBGTQ+ outdoor community hiking

Inclusive communication language tips for LGBTQ+ sports communities

August 15, 2023

| Content & Translation, General

We’re starting to see a shift in the world of sports. The LGBTQ+ community is beginning to get some of the respect and acceptance it […]

The Action Sports Translator is now a full member of the EOCA

April 28, 2023

| Company, News, Sustainability

The Action Sports Translator, the sports translation agency brands choose to go global, has joined some of the most iconic outdoor brands to become a […]

man jumping snowboard

Building a winning sports content strategy: 10 ideas + 5 steps to try

April 21, 2023

| Content & Translation, General

With around 490 million participants around the world bringing in over $200 billion each year, the outdoor industry is pretty much a goldmine. The right […]

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