Most outdoor brands need their marketing and ecommerce content translated to sell their products and engage their communities across the globe. But sports translations comes with its challenges. In this article, we’ll take a look at the most common sports translation mistakes action sports brands make, and what you should do to fix them.
According to scientists, the Alps could lose as much as 70 per cent of their snow cover by the end of the century (spoiler: that’s just 80 years from now) as temperatures rise and greenhouse gas emissions aren’t curbed. For some ski resorts, that may mean no snow at all. This winter the Alps suffered a very slow start to the season for the third year in a row. Going forward, the ski season may also start up to a month later and finish up to three months earlier, and the snow line may be up to 1000 m higher.