Translation for action sports and the outdoor is no walk in the park. We'll give you the lowdown on everything you need to know to set up or improve your translation process, get your content translated faster and better, and sell more abroad. Read our blog or get in touch with us today.
Most outdoor brands need their marketing and ecommerce content translated to sell their products and engage their communities across the globe. But sports translations comes with its challenges. In this article, we’ll take a look at the most common sports translation mistakes action sports brands make, and what you should do to fix them.
Let’s face it – the sports industry hasn’t always been the most diverse place in the world. Sports are expensive, gender bias is rife and accommodations for people with disabilities are severely lacking. But regardless of who you are or what you believe in, everyone should have the chance to enjoy the outdoors. That’s why inclusive language is key for driving diversity and making action and outdoor sports more accessible.
While the industry’s taken steps to make our favorite outdoor and action sports more accessible to everyone, the way we describe action sports enthusiasts with disabilities hasn’t quite caught up. Basically, the words and phrases we use to talk about and address people with disabilities are a huge part of their everyday experience. How we write and speak to anyone matters – but considering how our words impact specific groups means we can truly create a more inclusive space where it matters.
We’re starting to see a shift in the world of sports. The LGBTQ+ community is beginning to get some of the respect and acceptance it deserves. Inclusivity helps pave the way for everyone – regardless of gender identity, gender expression or sexual orientation – to enjoy their favorite sports.
July 13, 2022 – The Action Sports Translator, the sports translation agency brands choose to go global, has joined some of the most iconic outdoor brands to become a full member of the European Outdoor Conservation Association (EOCA). The EOCA is a group of businesses in the European outdoor industry that have come together to raise funds to put directly into conservation projects worldwide (except the USA and Canada). Since June 2006, the not-for-profit organization has supported 140 projects to the tune of over €3.6 million.
With around 490 million participants around the world bringing in over $200 billion each year, the outdoor industry is pretty much a goldmine. The right content can get you seen by millions of people around the world – but in such a stacked field, you have to think outside the box to get ahead of the competition. Action sports fans love to stay informed about their favorite sports. Having all the information at their fingertips makes them feel like they’re truly part of a community. A place where they can push themselves further, faster, harder. By leveraging a content strategy that brings them in on the action, you’ll get better sales, better engagement and better ROI. And who wouldn’t want that? If you’re looking to boost your campaigns and engage bigger audiences, we’re here to help. Here’s our roundup of 10 sports content creation ideas to add to your next strategy planning session.
![App Store Optimization (ASO) Localization [Guide]](https://theactionsportstranslator.com/wp-content/uploads/2023/04/Climbing-translations-1-1080x675.jpeg)
Your app in the App Store and on Google Play? That’s a no-brainer. Over 6.3 billion smartphone users worldwide spend four to five hours on apps daily. Turnover for in-app purchases is pegged at $935 billion for 2023. Whether you’re an action sports and outdoor adventure brand or something else entirely – you want in on this game. However, an app alone won’t do the trick if your sights are set on international success. You also need to optimize and localize to beat out the competition and score genuine local engagement. ASO localization and app store optimization are your ticket to connecting with action sports and outdoor adventure fans around the world. They help you provide users with the best possible brand experience. And that means more positive reviews, shares, downloads, and ROI. Keep reading to find out how to get started.
Tone of voice. You’ve no doubt heard of it. But do you know what it actually is? With so many new brands emerging every day, cutting through the competition is as important as ever. Having a unique brand voice can help you build trust, express your brand values and create a loyal following. Without one, your brand’s at risk of feeling flat. You’ll struggle to get yourself noticed in the never-ending sea of choice.
If you’re reading this article, you probably need help knowing where to start. Well, have no fear. We’ve got you covered with how to create a brand tone of voice in a few simple steps. Read on to find out more.
Sustainability in sports is a hot topic – and rightly so. While the action sports industry is booming, there’s something lurking beneath the surface: the impact our favorite sports have on the environment. Many sustainable outdoor brands – like Patagonia and Picture Organic Clothing – are giving back to the environment in a big way, but there’s still more we could all be doing. That’s where non-profits come in. By leveraging their global networks, several outdoor organizations are making waves in the industry by using their platforms to change the planet for good. But which ones should you or your business be supporting? We’ve got the lowdown on why you should consider giving back to these 5 outdoor non-profits.
Sustainability in sports is a hot topic – and rightly so. While the action sports industry is booming, there’s something lurking beneath the surface: the impact our favorite sports have on the environment. Many sustainable outdoor brands – like Patagonia and Picture Organic Clothing – are giving back to the environment in a big way, but there’s still more we could all be doing. That’s where non-profits come in. By leveraging their global networks, several outdoor organizations are making waves in the industry by using their platforms to change the planet for good. But which ones should you or your business be supporting? We’ve got the lowdown on why you should consider giving back to these 5 outdoor non-profits.
Skiing, snowboarding, climbing, mountain biking or whatever sports floats your boat, our favorite sports require a fair amount of gear. Sustainable outdoor brands need to make sure that the planet and its people don’t suffer when equipment and clothes are manufactured, used and discarded. In this blog post, we deep dive into the things sustainable outdoor brands are doing to minimize their impact on the planet and create gear that benefits everyone.
Translation for action sports and the outdoors is no walk in the park. We'll help you set up or improve your translation processes, get your content translated faster and better, and sell more abroad.
Get in touch with us today.