About The Action Sports Translator

We’re the only full-scale translation agency for the outdoor industry. Everyone on our team – from our CEO to our finance director, project and account managers, translators and writers – is an expert at their craft and passionate about outdoor sports. We understand your customers because we are them.

Our mission? To help outdoor and action sports brands get their multilingual content right. Take a peek behind the scenes to learn what drives us.

sports translators




Our Story

How it all began

December 2018. Our founder Martina Russo set out to buy a new pair of climbing shoes.

As she browsed her favorite sports brands’ online stores, she was shocked by the poor quality of their multilingual content. It didn’t take her long to determine that this issue was plaguing the entire sports industry.

That’s when she realized that outdoor and action sports brands were in desperate need of a specialized sports translation provider. Someone who knows what it’s like to clip the chains on a sport climbing project or make first tracks in fresh powder–and who knows how to tell a compelling story in any language.

As a consumer of action sports products and a translation specialist with (at the time) well over a decade of experience, Martina decided it was time to change things up. So The Action Sports Translator was born and has been revolutionizing multilingual content for the action sports industry ever since. Fancy joining the ride?

Our values

What sets us apart

Everything we do is driven by our values and rooted in our identity, at the intersection between the outdoor and action sports industry and that of translation, language and communication. These are the core values that drive our mission and vision forward.

Laser-focused expertise

We work exclusively with action sports and outdoor brands. This means we can double down on what really matters to you. Whatever your sport, we know how to share your story across languages while staying true to your brand’s voice.

Cutting-edge technology

Our highly customizable state-of-the-art tech solutions are designed to streamline your workflows, reduce manual labor and get your content to market faster. And because every brand has different needs, we work with you to find the exact setup that’s right for you.

People first

Technology is important, but people are paramount. Whether you’re a client, a core team member or a translator, we take great pride in building lasting relationships, and we genuinely care about creating experiences you’ll rave about.

Extreme ownership

We think critically, never assume anything and aren’t afraid to ask questions. When you work with us, we don’t just punch a time clock and execute a task; we make sure we understand the bigger picture and then roll up our sleeves to get it done.

Uncompromising standards

We were founded to provide the outdoor industry with the best service and translation quality on the market. Because you – and your consumers – deserve so much better than mediocre (or worse) multilingual content. So we settle for nothing less than our all.

Unparalleled service

In our eyes, every relationship is a partnership. We tailor our service to your needs and go the extra mile so you can hit your goals. Dedicated account and project managers, custom teams of translators, a uniquely collaborative approach… We promise: you’ll notice the difference.


Our team

Meet our team

We believe in working hard and then playing even harder. Our headquarters are registered in Estonia, but we’re a fully remote team and our core members are scattered all over the world–wherever the adventure takes us.

Interested in joining the team?
Check out our Careers page.

Martina Russo
CEO & Founder

Filipe Dacamara
Finance director

The Action Sports Translator EOCA members

Our pledge

Our pledge for a more sustainable future

Much of our work and what we enjoy doing revolves around nature and the outdoors. That’s why we’re committed to preserving the playgrounds we love in every way we can.

Alongside being a fully remote and paperless company – which means no commuting for our team and no producing anything we don’t actually need – we support several non-profit organizations in the outdoor industry.

We are proud members of the European Outdoor Conservation Association and partners of Protect Our Winters Italy, of which our CEO is a co-founder.

Get in touch

Our adventure sports translation specialists are here to help you grow across borders. Make an inquiry using the form and we’ll get back to you within a couple of hours.

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