The sports translation,
copywriting and AI agency outdoor brands choose to go global
Struggling to find a translation and copy agency that actually gets it? Cycling, mountain biking, climbing, surfing, trail running, skiing — whatever the pursuit, every community has its own culture and language. At TAST, we work exclusively with outdoor translation and writing specialists who are also athletes. They live and breathe your sports, so they know exactly how to make your brand sound native in every market — at scale and without the overwhelm.
Get in touch to learn how our sports translation, copywriting, content creation and AI integration services can help your brand grow across borders.
The world’s only full-scale translation, content and AI transformation agency for the outdoor industry
Here at The Action Sports Translator, we’re surfers, snowboarders, climbers and cyclists — as well as translation and content specialists. Outdoor brands work with us because we truly understand their products, market and core customers. We are them. We know the culture and language of your sport from the inside out, along with understanding how to make your brand sound local in global markets. Whether it’s product copy, a global campaign or a last-minute drop, our AI transformation, copywriting and sports translation services are designed to help your outdoor brand connect, convert and grow.
Tech-powered sports translation and content management to amplify your global impact
From Europe to the Americas, Japan and Korea, our sports translation and copywriting services for outdoor brands help you deliver authentic messaging, drive customer engagement and create a global community. We build specialized teams tailored specifically to your sport, market and voice — ensuring your content resonates with consumers every single time. Our advanced translation and AI technology integrates directly into your existing tech stack, centralizing your content and speeding up turnaround times. So your teams spend less time coordinating multilingual content and more time focusing on strategic growth.
Services
SEO translation and marketing translation for your product copy; transcreation and copywriting for your brand campaigns; localization for your user interfaces; project management; editing and proofreading; subtitling; linguistic consultancy, process optimization, AI translation and more.
Content types
Websites and apps, print materials, scripts, video, catalogs, manuals, product specs, marketing copy, online and paper guides, social media content, email and more: whether you want to inspire fans all over the world with sponsored content or drive more traffic from your newsletter, we’ve got you covered.
Sports and expertise
Climbing, snowboarding and skiing, water sports, cycling… If it gets you outdoors and gets your heart pumping, we’re in. It’s safe to say we’re a very active and adventurous bunch. Our passion for everything action and outdoor sports translates into laser-focus expertise when it comes to your brand.
Technology
We leverage leading translation management systems, connecting directly to your platforms or building solutions tailored to your workflow. Our localization engineers help you scale by automating tasks, speeding up processes, simplifying collaboration and ensuring your content feels local — not just localized.
Languages
English, Italian, German, French, Spanish, Portuguese, Chinese, Russian, Japanese, Korean, Swedish, Norwegian… you name it. Our team of trained and experienced multilingual sports translation professionals offers a wide range of language combinations, including all European languages as well as overseas ones.
Process
Translation is part of a bigger puzzle. We set you up with state-of-the-art tech to improve workflows and get your content to market faster. Then, we hand-pick the best specialists for your brand, help you create style guidelines and localize copy, references, images and everything in between. Our team becomes your team.
Outdoor gear & equipment
Sports apparel & footwear
Climbing & mountaineering
Winter sports & snow sports
Water sports
Cycling & mountain biking
...and more.
How we helped scale Skullcandy’s global presence with Shopify localization
The brand
Born on a chairlift in Park City, Utah, Skullcandy is an iconic American audio lifestyle brand specializing in headphones, earbuds, wearable tech and accessories. Deeply embedded in snowboarding, skateboarding and action sports culture, Skullcandy resonates especially well with younger audiences who fuse their passions for outdoor and action sports and music. Their brand stands out for its youthful energy, bold designs and authentic connection to action and outdoor sports communities worldwide.
The project
TAST has been partnering with Skullcandy since 2016, managing multilingual content including product launches, packaging, Amazon listings and video localization across numerous markets. In 2024, Skullcandy decided to migrate their e-commerce operations to Shopify. This involved transferring existing multilingual assets, integrating our translation technology with Shopify's backend, assigning dedicated tech resources, establishing entirely new workflows, collaborating closely with their developers and training both teams to ensure a smooth and efficient transition.
The challenge
The migration to Shopify came with a hard launch deadline – any blockers would directly impact Skullcandy's global time to market. Shopify's native translation tools aren't designed for professional localization: no support for glossaries or translation memories, poor AI quality and product pages containing mixed content pulled from different parts of the site. Plus, third-party apps further complicate workflows. We needed a robust solution that could integrate directly into Shopify’s complex structure, eliminate manual content handling, streamline the workflow and guarantee consistent multilingual updates without delays.
Our approach
We started by assigning a dedicated project manager, a specialized team of translators and a localization engineer specifically for the Shopify migration. Our localization engineer worked directly with Skullcandy’s developers and stakeholders to integrate our systems into Shopify's backend, setting up efficient translation workflows and reducing manual work from day one – while continuing to build on the translation memories and other linguistic assets we’d been developing over the past decade.
We created structured workflows tailored to Skullcandy’s Shopify setup and various channels, automating content flow across product listings and other critical pages. For hard-coded sections and other bugs, our localization engineer ran manual tests at regular intervals, compiling detailed reports that flagged blockers, suggested fixes and documented inconsistencies in content flow and user experience. Our team worked closely with Skullcandy’s developers and stakeholders to resolve issues quickly and maintain quality, advising on key aspects like language selector setup and SEO implementation to get the platform ready for launch.
The results
After Skullcandy's successful US replatforming launch (which only took them an impressive 90 days), our Shopify store translation powered by our translation technology enabled simultaneous rollout across multiple markets – giving Skullcandy immediate presence in key international territories without compromising their edgy, action-sports identity that resonates with their core audience.
Now, we continue to support Skullcandy with regular updates to website copy, newsletters, and product pages, with dedicated technical resources focused on keeping the Shopify localization setup running efficiently and adapting to their evolving needs.
The team behind the words — rooted in the outdoors
Everyone on our team – from our CEO to our finance director, account and project managers, writers and translators – is an expert at their craft and in their favorite outdoor sports. Surfing, climbing, mountain biking, road cycling, bouldering, kitesurfing… If it gets our hearts pumping, we’re here for it.
PAULINA
HEAD OF LOCALIZATION AND ACCOUNT OPERATIONS
Surfer, kitesurfer and trail runner – originally from Poland, now based in the famous surf town of Ericeira. When she’s not leading ops she’s chasing waves or running the Portuguese hills.
CLÉMENCE
FRENCH TRANSLATOR
Translator and SEO copywriter into French. Surfer, skateboarder and cyclist. Lives in the Basque Country, previously worked for brands like Salomon and Burton.
MARTINA
CEO & FOUNDER
Climber, snowboarder, mountain biker and hiker (bonus points when she can take her cats along). Born in Italy, moves often based on the best season for each sport – from powder in the Alps to limestone tufas in Spain.
IVA
CZECH TRANSLATOR
Mountain biker, road cyclist and skier. Splits her time between her native Czechia and the Swiss or Austrian Alps, usually out chasing powder or flowy trails.
CHRIS
COPY & CONTENT LEAD
Dedicated sport climber and trail runner, Chris grew up in Canada racing skis, bikes and sailboats. Now based in southern Spain where he runs our copy and content writing department, and spends his time off working projects at the crag.
MARIA
INBOUND MARKETING SPECIALIST
Dedicated to snowboarding and mountain biking, Maria also dabbles in climbing and kitesurfing. Often off on big adventures – from cycling across South Korea to chasing powder in Japan. Based in Bansko but rarely still for long.
FIL
FINANCE DIRECTOR
Climber, boulderer, snowboarder and MTB addict. Left the UK for a short climbing trip and never stopped chasing Europe’s best conditions since.
MARION
GERMAN TRANSLATOR
Trail runner, snowboarder, hiker and skier. Originally from Austria, she balances life between Austria and Scotland, splitting her time between the mountains and her translation work.
"The team has turned this massive project into an easy task for me, helping us deliver the komoot app to millions of new people all over the world, and I can't recommend their services enough. Thank you for all the support, organization and consistently flawless work!"
What's new at TAST?
Mastering transcreation: the ultimate guide for outdoor sports brands
From the half-pipes of Hokkaido to the bike trails of British Columbia, outdoor sports help create shared experiences across cultures. But when your marketing crosses borders, a run-of-the-mill translation can turn your adrenaline-pumping message into...
Building a winning sports content strategy: 10 ideas + 5 steps to try
With around 490 million participants around the world bringing in over $200 billion each year, the outdoor industry is pretty much a goldmine. The right content can get you seen by millions of people around...
The complete ASO localization guide for outdoor and sports brands
Your app in the App Store and on Google Play? That’s a no-brainer. Over 6.3 billion smartphone users worldwide spend four to five hours on apps daily. Turnover for in-app purchases is pegged at $935...
Defining your tone of voice: a guide for outdoor brands + 3 brilliant examples
Tone of voice. You’ve no doubt heard of it. But do you know what it actually is? With so many new brands emerging every day, cutting through the competition is as important as ever. Having...
Ready to drop in?
Our adventure sports specialists are ready – and stoked – to help you grow across borders.
Click on the button below to get in touch about customized transcreation that will help you connect with customers anywhere in the world. We'll get back to you shortly to talk about how we can help.