The sports translation agency outdoor brands choose to go global.
Tired of translation agencies not getting your brand’s tone and terminology right? You’re not alone. A staggering 99% of our clients reported the same before choosing our sports translation services.
Here at the The Action Sports Translator we are surfers, snowboarders, skydivers–and translation professionals. We work exclusively with adventure sports brands. Our clients – some of the world’s most exciting outdoor companies, like Salomon, O’Neill and ODLO – choose us because we understand their products, market and core customers. We are them.
We support our clients with our laser-focused experience in marketing and sports translation services for the adventure sports and outdoor industry, empowering their marketing teams, hyping their customers, and helping them sell more abroad.
Ready to drop in and get the edge?
THE WORLD’S MOST SPECIALIZED
SPORTS TRANSLATION AGENCY
From Europe to the Americas, Japan, Russia and Korea: We fast-track our clients’ time to market and help them sell more abroad. We hand-pick their sports translation specialists, drive traffic to their stores, keep their fans engaged and empower their brand globally. Our highly specialized, hands-off sports translation service for outdoor brands will get your foot across any borders. It’s our passion for adventure sports and the outdoors that sets us – and you – apart.
We understand your brand. We understand your products.
And we understand the people you want to talk to.
SPORTS TRANSLATION EXPERTS IN
EXPERTISE AND TECH TO TAKE
YOUR SALES TO BIGGER HEIGHTS
Outdoor gear brands partner up with us to scale their ecommerce sales. Plain and simple. We work with the latest tech on the market to integrate with your systems for a smooth, hands-off process. Forget about obsolete, inefficient workflows that make translation a burden rather than a growth machine. We’ll keep your content up-to-date and easily accessible across languages, preventing your customers from adding the wrong equipment to their cart.
Laser-focused marketing and technical translation expertise for outdoor and adventure sports brands: Our translators-climbers will help you step into new markets with confidence.
By combining our expertise with our cutting-edge translation software, we’re able to process large volumes of content with multiple linguists for projects that just can’t wait. New collection hitting the market for the winter season? We’re to help – without the overwhelm.
Sports translation made easy: SEO and marketing translation for your product descriptions and campaigns, creative translation and transcreation, copywriting, localization, testing, project management, editing and proofreading, subtitling, captioning, linguistic consultancy and more.
SPORT AND EXPERTISE
Climbing and mountaineering, snowboarding and skiing, surfing, paddle boarding, kitesurfing, kayaking and water sports, skateboarding, mountain sports, yoga, hiking, kite snowing, cycling… It’s safe to say we’re a very active and adventurous bunch. Our passion for everything action and outdoors sports translates in laser-focus expertise when it comes to your business.
“Translation” is just part of a bigger puzzle. We hand-pick the best professionals for your project – who specialize in the type of content AND sport at hand – then brief the team, help you create style guidelines, and localize references, images and links. Our team becomes your team.
TYPE OF CONTENT
Websites and apps, print materials, scripts, video, catalogs, manuals, product specs, marketing copy, online and paper guides, social media content, email and more: Whether you want to inspire fans all over the world with sponsored content or drive more traffic from your newsletter, we’ve got you covered.
English, Italian, German, French, Spanish, Portuguese, Chinese, Russian, Japanese, Korean, Swedish, Norwegian… you name it. Our team of trained and experienced multilingual sports translation professionals offers a wide range of language combinations, including all main European languages and overseas ones.
We work with the latest localization tech on the market. We’re happy to work with your systems or provide and recommend tech that best suits your need. We’ll help you reduce time to market and create a product that feels local rather than localized.
A SELECTION OF OUR WORK
THE CASE STUDY
Skullcandy is an American brand that sell headphones, earphones, hands-free devices, wearable tech and MP3 players to people online and in stores across the world.
The Skullcandy brand is young, dynamic and cool, with their key demographic being outdoor action sports enthusiasts like snowboarders and skateboarders, alongside general consumers – particularly younger audiences.
As a small-scale remote team we could be responsive to the demands of this project. Within reach and ready to jump on a call whenever required, we coordinated and collaborated to deliver to tight deadlines and prioritize urgent projects for last-minute international launches.
We translated Facebook ads, website content, promos, newsletters, brochures, brand presentations, press releases, Google AdWords, SEO keywords, product listings and more, and created project and client-specific glossaries to ensure consistency across all projects. We know how fast-paced brands in this space move; with collaboration, coordination and expertise, we went above and beyond the client’s needs.
But don’t just take our word for it – visit the site now: www.skullcandy.com
“The Action Sports Translator team are a fantastic partner. They enabled us to re-platform our European translated sites quickly while staying true our unique brand voice.”
MEET THE FOUNDER // Martina
In December 2018, I set out to buy a new pair of climbing shoes. I was shocked at the poor quality of translations I came across on about any outdoor brand’s website I visited.
That’s when I realized the action sport and outdoor industry was crying out for a specialized sports translation provider.
Someone who knew what it’s like to clip the chains on a sport climbing project, or make first tracks in powder.
As a consumer of action sports products AND a translation specialist with over a decade of experience, I wasn’t going to put up with subpar sports translations any longer. I put together a team of the world’s best adventure sports marketing translation specialists and The Action Sports Translator was born.
We’ve since been working with brands like Salomon, Peak Performance, ODLO, Komoot, O’Neill Wetsuits, 27 Crags, Skullcandy and more, and we’re always stoked to partner up with more of our favourite outdoor brands.
In December 2020 I also co-founded Protect Our Winters Italy, and act as the organizaton’s localization manager.
If your adventure sports brand is looking for a sports translation agency who can walk the talk and cares about the outdoors as much as you do, look no further. We’re here to help.
“The team has turned this massive project into an easy task for me, helping us deliver the komoot app to millions of new people all over the world, and I can’t recommend their services enough. Thank you for all the support, organization and consistently flawless work!”
AND TECHINCAL TRANSLATION FOR
ACTION SPORTS AND
ENGLISH TO FRENCH AND FRENCH TO ENGLISH TRANSLATOR, BILINGUAL COPYWRITING. ALSO WORKS AS A CONSULTANT WITH 3RD PARTY COMPANIES IN COMMUNICATION STRATEGIES AND TOOLS. SNOWBOARDING, SKY DIVING, PARAGLIDING, CYCLING. BASED IN ANTWERP, BELGIUM.
ENGLISH, SPANISH AND GERMAN TO FRENCH TRANSLATOR, FRENCH SEO COPYWRITER. SURFING, CYCLING, SKATEBOARDING, MOUNTAIN SPORTS. HAS WORKED INTO SALES AND PRODUCT MANAGEMENT FOR BURTON SNOWBOARDS, COLUMBIA SPORTSWEAR, SALOMON. LIVES IN THE BASQUE COUNTRY AND LOVES TO SPEND HER FREE TIME CATCHING WAVES.
FOUNDER & CEO @ THE ACTION SPORTS TRANSLATOR // BACKGROUND IN ENGLISH, GERMAN AND SPANISH TO ITALIAN AND SWISS ITALIAN TRANSLATION. SPORT CLIMBING AND BOULDERING, SNOWBOARDING AND OCCASIONALLY KITESURFING. CAN BE FOUND IN THE MOUNTAINS HIKING WITH HER THREE RESCUE CATS WHEN NOT WORKING.
ENGLISH, FRENCH AND SPANISH TO BRAZILIAN PORTUGUESE TRANSLATOR AND SUBTITLER. WORKS WITH CLIENTS SUCH AS RED BULL, THE OLYMPIC GAMES AND NIKE. AN OUTDOOR SOUL, PASSIONATE ABOUT SPORT CLIMBING. HAS A BACKGROUND IN ENVIRONMENTAL ECONOMICS AND IS A CERTIFIED YOGA TEACHER.
PROJECT MANAGER @ THE ACTION SPORTS TRANSLATOR. MASTERS ENGLISH, SPANISH, PORTUGUESE AND FRENCH. SPECIALIZED IN TRANSCREATION AND SUBTITLING. MOSTLY INTO SPORT CLIMBING AND BOULDERING, OCCASIONALLY SURFING AND WINDSURFING. ALWAYS ON THE MOVE, FOLLOWING THE SUN THROUGHOUT EUROPE.
ENGLISH, ITALIAN, FRENCH AND SPANISH TO GERMAN TRANSLATOR, GERMAN NATIVE COPYWRITER. WORKS WITH CLIENTS SUCH AS GOPRO, QUICKSILVER, ROXY, AND MORE. DOWNHILL SKATEBOARDING, SURFING AND YOGA. BASED IN THE BEAUTIFUL FRENCH REGION OF SOORTS-HOSSEGORT
FINANCE DIRECTOR @ THE ACTION SPORTS TRANSLATOR. SELF-CONVERTED A MOVING TRUCK INTO A VAN AND IS ALL ABOUT #SUSTAINABLEVANLIFE. LOVES BOULDERING AND PUSHING HIS LIMITS ON SPORT CLIMBING ROUTES, ESPECIALLY WHEN THEY INVOLVE TUFAS. SELF-PROCLAIMED POWDER HEAD. LOVES LONG HIKES ON ALPINE TERRAIN AND RIDING WAVES.
ENGLISH AND SPANISH TO GERMAN PROFESSIONAL TRANSLATOR SINCE 2005. PASSIONATE SNOWBOARDER SINCE 1992. OCCASIONAL SKIER, ONE-TIME SKYDIVER. NOW BACK IN HER NATIVE AUSTRIA AFTER 15 YEARS IN BONNIE SCOTLAND. LOVES CONQUERING TRAILS ON FOOT OR HER MOUNTAIN BIKE AND BAGGING MUNROS, MARATHONS AND ADVENTURE RACES.
AND SAY HI
Our adventure sports translation specialists are here to help you grow across borders.
Make an inquiry using the form or send us an email to email@example.com. We'll get back to you within a couple of hours.
📍 We are a fully remote company.
Our office are registered in Estonia, but our team members and translators are scattered all over the world. Find us at the ski resort, surf spot or climbing crag near you.